Brand Tone

Authentic, Passionate, and Trustworthy

Brand Values

• •Superior Craftsmanship
• •Customer Satisfaction
• •Honesty and Expertise
• •Veteran Pride
• •Resilience

Best Practices

• •Always place "Veteran-Owned & Operated" prominently in bios, footers, and about sections. It's a powerful and trusted identifier for the brand.
• •Instead of just listing features, tell a small story about the product. Talk about the type of wood, where it came from (if reclaimed), and the feeling it's meant to evoke in a home.
• •Use words like "Handcrafted," "Artisan," and "Bespoke" to convey professional skill and quality, while "Handmade" reinforces the personal touch.
• •The tone should be that of a confident expert who is proud of their work but remains grounded and approachable. Answer questions directly and honestly.
• •Pair strong copy with high-quality visuals. Use videos and photos of the building process, the finished details, and the robust packaging to visually reinforce the brand values of craftsmanship and care.

Social Perception

The public perception of Farmhouse Style Tables LLC is overwhelmingly positive. Customers view the brand as a provider of high-quality, beautiful, and durable handmade furniture. The seller is perceived as highly communicative, helpful, and trustworthy. The "veteran owned" status is a key differentiator that resonates positively with its audience. The brand is seen as a reliable small business that stands behind its products.

Copy Examples

• •From our workshop to your home. This solid hickory sideboard wasn't just built, it was brought to life with passion and purpose. Each piece of grain tells a story. Built by hand, built to last. #FarmhouseStyleTables #HandcraftedFurniture #VeteranOwned #Woodworking #MadeWithPride
• •Gather around a table that’s as strong as the stories you’ll share. Handcrafted from reclaimed pine, this coffee table features the unique knots and character of its past life, sealed with a durable finish for its future in your home. As a veteran-owned business, we pour pride and precision into every piece. Dimensions: [X]
• •More Than Furniture. It's a Foundation. Veteran owned and operated, we build heirloom-quality pieces designed to be the heart of your home for generations.
• •That final coat of Rubio Monocoat feeling. ✨ Watch the natural beauty of this maple come alive. This is what true craftsmanship looks like. #woodworking #satisfying #furnitureflip #handmade #veteranownedbusiness
• •Built with Honor. Crafted for Your Home. Hi [Name], At Farmhouse Style Tables, quality isn't just a goal; it's our mission. As a veteran-owned workshop, we build every piece with the same dedication and integrity we learned in service. Discover furniture that's made to last a lifetime. [Link to Shop]