Brand Tone

Personal & Relatable, Caring & Nurturing, Authentic & Passionate, Quality-Conscious, Inviting & Friendly

Brand Values

• •Handcrafted Quality
• •Passion & Joy
• •Customer Satisfaction
• •Authenticity & Transparency
• •Connection & Community

Best Practices

• •Tell Your Story: Consistently weave in the founder's personal story and passion. This authenticity resonates and builds connection.
• •Emphasize "Handcrafted" and "Care": Use words that convey the personal touch and dedication to quality, such as "handcrafted," "maker at heart," "poured with love," "carefully selected."
• •Focus on Benefits & Feelings: Describe not just the product, but the feeling it evokes (e.g., "makes your heart happy," "a moment of pure bliss," "warmth and happiness").
• •Maintain an Approachable Voice: Use warm, inviting language. Encourage interaction, ask questions, and make customers feel like part of a community. Phrases like "drop me a note" are a good example.
• •Be Consistent Across Platforms: Ensure the tone used on the website (product descriptions, about page) is mirrored in social media posts, email marketing, and any customer service interactions. This builds a cohesive brand identity.

Social Perception

A small, personal business run by a passionate individual, offering high-quality, pleasant-smelling home and body products. The "farm wife" aspect might evoke perceptions of natural, wholesome, or rustic-inspired products. The connection to a Nurse Practitioner could lend credibility regarding the safety and formulation of bath and body products.

Copy Examples

• •Headline: From Our Farmhouse to Yours: Scents that Make Your Heart Happy. Body: As a busy farm wife and mom, I know how important those little moments of joy are. That's why I pour my heart (and the best ingredients!) into every candle and wax melt, so your home can be filled with a little extra warmth and happiness. Tested with love, for your everyday delight.
• •Headline: The Maker's Touch: Quality Scents, Crafted with Care. Body: More than just products, these are little pieces of my passion. At Farm House North, every fragrance is thoughtfully created and tested to ensure it not only smells wonderful but truly enhances your space and well-being. Discover your new favorite scent, made by a maker at heart.
• •Headline: Feel Good, Smell Amazing: Bath & Body by Farm House North. Body: As a Nurse Practitioner, I believe in products that are both effective and a joy to use. Our bath and body collection is made with care, focusing on delightful fragrances and quality you can trust. Treat yourself to a moment of pure bliss.
• •Headline: Small Batch, Big Heart: Bringing Joy to Your Home. Body: Farm House North started with a little extra time and a lot of passion. Each candle, wax melt, and home fragrance is carefully poured and lovingly made, because making your home smell wonderful makes our hearts happy. We hope you enjoy them as much as we enjoy creating them!
• •Headline: Connect with Cozy: Share Your #FarmHouseNorthMoments. Body: We love seeing how our handcrafted scents become a part of your home! Follow us on Instagram and Facebook @farmhousenorth and tag us in your photos. Let's share the warmth and joy together!