Brand Tone

Trustworthy & Committed, Community-Oriented & Supportive, Approachable & Informative

Brand Values

• •Supporting Local Economy & Agriculture
• •Quality & Freshness
• •Health & Nutrition
• •Environmental Responsibility
• •Convenience
• •Transparency & Connection

Best Practices

• •Champion "Local" Authentically: Always lead with the Wisconsin connection. Name specific regions, types of farms, or artisan crafts when possible to reinforce authenticity and local pride.
• •Spotlight Your Producers: Regularly feature stories, photos, or quotes from the farmers and artisans you partner with. This humanizes the brand and underscores the community value.
• •Educate on the Benefits: Clearly and concisely explain *why* local and short supply chains matter – for freshness, taste, nutrition, the environment, and the local economy.
• •Maintain a Helpful, Trustworthy Voice: Ensure all communications are clear, honest, and provide useful information. From order instructions to food storage tips, aim to be a reliable resource.
• •Use Warm, Community-Focused Language: Employ words that evoke a sense of togetherness, support, and shared values (e.g., "our community," "your neighbors," "together we can," "proudly partnering").

Social Perception

A Valued Local Resource, Community-Focused, Reliable, Advocate for Wisconsin Agriculture

Copy Examples

• •Headline: Wisconsin's Finest, Delivered Fresh to Your Door. Body: Imagine your favorite farmers market, available year-round, right from your home. FarmFreshXpress partners with over 80 local Wisconsin farmers and artisans to bring you the freshest organic produce, quality meats, and unique local goods. Support your community, eat incredibly well. Call to Action: Discover Local Goodness: [website link]
• •Headline: Know Your Farmer, Love Your Food. Body: At FarmFreshXpress, we believe in the power of local. We connect you directly with the dedicated Wisconsin producers behind your food, ensuring a shorter journey from field to fork. That means unparalleled freshness for you and vital support for our agricultural community. Call to Action: Meet Our Producers & Shop Fresh: [website link]
• •Headline: Eat Healthier, Effortlessly. The Best of Wisconsin Awaits. Body: Make wholesome eating simple. FarmFreshXpress delivers a curated selection of Wisconsin's best – from crisp, organic vegetables to tender, grass-fed meats and artisanal treats. Quality you can taste, convenience you’ll love. Order by 10 PM Wednesday for Friday delivery. Call to Action: Explore This Week’s Local Harvest: [website link]
• •Headline: Taste the Heart of Wisconsin. Delivered. Body: More than just a delivery service, FarmFreshXpress is a celebration of Wisconsin's rich agricultural heritage. Enjoy seasonal specialties and everyday essentials, all sourced from your neighbors. Because the best food comes from close to home. Call to Action: Shop Farm-Fresh Today: [website link]
• •Headline: Your Weekly Connection to Local Freshness. Body: Simplify your shopping, elevate your meals. With FarmFreshXpress, a few clicks by Wednesday evening brings Wisconsin's farm-fresh bounty to your doorstep by Friday. It’s that easy to enjoy delicious, locally sourced food. Call to Action: Start Your Local Order: [website link]