Brand Tone

Community-Focused, Fresh & Healthy, Local & Authentic, Friendly & Welcoming, Informative & Passionate

Brand Values

• •Support for Local Economy
• •Freshness and Quality
• •Community Building
• •Health and Wellness
• •Sustainability
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Document the desired tone (e.g., friendly, expert, witty), key messaging points, words to use/avoid, and core values. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. For a North Scottsdale farmers market, this might include health-conscious families, foodies, and those who value local businesses. Tailor language and references accordingly.
• •Emphasize "Local" and "Fresh": These are key differentiators for a farmers market. Weave these concepts naturally into all communications, from product descriptions to event announcements.
• •Tell Stories: Share the stories of your vendors, the journey of the produce, or the impact on the local community. Storytelling builds connection and reinforces authenticity.
• •Be Consistent Across All Channels: Whether it's the website (once public), email newsletters, social media (if established), or printed materials, the tone of voice should be uniform to build a recognizable and trustworthy brand identity.

Social Perception

Positive: Seen as a valuable community asset, a source of fresh, high-quality food, and a pleasant place to shop and socialize. Trusted: Viewed as a reliable source for locally sourced goods, connecting consumers more directly with food producers. Vibrant: Perceived as a lively hub of activity, especially on market days. Health-Conscious: Associated with healthy living and good food choices.

Copy Examples

• •Headline (Website/Social Media): "North Scottsdale's Freshest Picks, Straight From Our Local Farms to Your Table. Taste the Community!"
• •About Us Snippet: "At farmersmarket-northscottsdale.com, we're more than just a market; we're a community rooted in the goodness of the earth. We connect you with dedicated local growers and artisans, bringing the vibrant flavors and wholesome bounty of North Scottsdale directly to you."
• •Product Promotion (e.g., for seasonal fruit): "Sun-Kissed & Soil-Grown! Our peaches are bursting with peak-season flavor, picked fresh this morning by [Local Farm Name]. Get yours this weekend and savor the taste of true local goodness."
• •Event/Market Day Promotion: "Join us this Saturday at the North Scottsdale Farmers Market! Discover farm-fresh produce, unique artisan crafts, and the friendly faces of your local community. A perfect day out for the whole family!"
• •Call to Action (Newsletter Sign-up): "Stay Fresh! Sign up for our newsletter and be the first to know about seasonal arrivals, special vendor spotlights, and upcoming market events. Your direct line to North Scottsdale's best!"