Brand Tone

Approachable and Friendly, Professional and Knowledgeable, Community-Oriented, Trustworthy and Traditional

Brand Values

• •Quality Craftsmanship
• •Customer Service Excellence
• •Trust and Integrity
• •Community Focus
• •Tradition and Heritage

Best Practices

• •Know Your Audience & Speak Their Language: Understand who you're talking to (e.g., couples looking for engagement rings, locals seeking gifts or repairs) and use language that resonates with them – warm, clear, and reassuring.
• •Emphasize Local Connection: Consistently weave in references to Lexington and the local community. This reinforces the 'community-oriented' and 'approachable' aspects of the brand tone.
• •Highlight Expertise with Humility: Showcase knowledge about gemstones, design, and repairs in an accessible way, not an intimidating one. The tone should be helpful and guiding, making customers feel confident in their choices.
• •Focus on Storytelling and Sentiment: Jewelry is often tied to emotions and significant life events. Frame product descriptions and posts around the stories and feelings they represent, aligning with a friendly and traditional tone.
• •Maintain a Helpful and Trustworthy Voice in All Communications: Whether it's a social media reply, an email, or an in-store sign, ensure the language is consistently supportive, honest, and professional. This builds on the 'trustworthy' value and perception.

Social Perception

Positive, Reliable Local Jeweler, Expert and Helpful Staff, Special Occasion Destination, Supportive of Customization

Copy Examples

• •Sparkle that tells your unique love story. ✨ Our expert team at Farmer's Jewelry is here to help you find or create the engagement ring of your dreams, right here in Lexington. Because forever starts with the perfect symbol. #FarmersJewelry #LexingtonKY #EngagementRing #SheSaidYes #CustomJewelry
• •Join us this Saturday at Farmer's Jewelry for our 'Shine Bright Lexington' event! ✨ Enjoy special discounts on select pieces and discover handcrafted treasures from your local jeweler. We love being part of this amazing community! #ShopLocalLEX #FarmersJewelryEvent #LexingtonCommunity #FineJewelrySale
• •For generations, Farmer's Jewelry has been Lexington's trusted choice for fine jewelry and exceptional service. We believe that every piece of jewelry tells a story, and we're honored to be part of yours – from engagements to anniversaries, and all the sparkling moments in between. Our family is dedicated to quality, craftsmanship, and our community.
• •Dreaming of a one-of-a-kind piece? 💭 Let Farmer's Jewelry bring your vision to life! Our custom design service combines your inspiration with our expert craftsmanship. Pin this for your dream jewelry board! #CustomMadeJewelry #LexingtonJeweler #JewelryDesign #UniqueEngagementRing #FarmersJewelry
• •Is your favorite necklace in need of a little TLC? 💔 Don't let it gather dust! At Farmer's Jewelry, our skilled jewelers offer expert repair services to bring your cherished pieces back to life. Trust your treasures with Lexington's local experts. Visit us today! #JewelryRepair #LexingtonKY #ExpertJewelers #RestoreYourShine #FarmersJewelry