Brand Tone

Enthusiastic & Passionate, Relaxed & Welcoming, Knowledgeable & Guiding, Adventurous & Diverse, Community-Oriented

Brand Values

• •Variety & Discovery
• •Quality Experience
• •Passion for Craft
• •Customer Connection
• •Accessibility

Best Practices

• •Embody Enthusiasm: Use vibrant language that reflects a genuine passion for craft beer and the unique experiences offered. Words like "discover," "explore," "adventure," and "celebrate" can convey this.
• •Be Welcoming and Inclusive: Write as if you're inviting friends over. Use a casual, friendly yet respectful tone. Phrases like "join us," "your spot," "we've got you covered" foster this.
• •Highlight Expertise Subtly: Showcase knowledge without being condescending. Focus on guiding customers and helping them find something they'll love. For example, "Let us help you navigate our extensive collection" or "Curious about sours? We've got some incredible options to start your journey."
• •Focus on the Experience: Describe not just the products (beer and food), but the overall atmosphere and the joy of discovery and connection.
• •Maintain Consistency Across Platforms: Ensure the tone used on the website, social media, menus, and in-bar communication is harmonious, reinforcing the same brand personality everywhere.

Social Perception

Craft Beer Haven, Relaxing Hangout Spot, Good Food, Albeit Sometimes Pricey, Knowledgeable and Friendly Service, Innovative and Pioneering, Pet-Friendly (select locations)

Copy Examples

• •Tired of the same old brew? Dive into a world of flavour at Farmer's Bar! With over 350 craft beers, your next favourite is waiting to be discovered. #CraftBeerParadise #FarmersBarMY
• •From hoppy IPAs to rich stouts and surprising sours – we speak fluent beer! Let our passionate team guide you through our global collection. Adventure in every pint! #BeerExperts #TasteTheWorld
• •Good beer, great company, and a vibe that says 'stay awhile.' Farmer's Bar: Your chill zone for epic nights and flavourful bites. #UnwindWithUs #KlangValleyBars
• •Beyond the bottle: Our chefs craft unique dishes to perfectly complement your chosen brew. Explore exciting Japanese-inspired plates and hearty Western classics at your nearest Farmer's Bar! #FoodAndBeer #CulinaryCraft
• •Can't make it to the bar? We bring the craft to you! Explore Malaysia's first online craft beer store and get your favourites delivered. #CraftBeerDelivery #FarmersBarOnline