Brand Tone

Wholesome, welcoming, and community-focused. The communication style is friendly and approachable, aiming to create an experience reminiscent of a classic, old-fashioned toy store. Language is warm and heartfelt, emphasizing joy and developmental benefits of play, with clear passion for products and community.

Brand Values

• •Quality and Curation
• •Screen-Free, Imaginative Play
• •Community Engagement
• •Customer Experience
• •Support for Small and Unique Brands

Best Practices

• •Always Emphasize "Why": Connect the product to deeper values like fostering imagination, creating family memories, or supporting quality craftsmanship.
• •Use Warm and Evocative Language: Employ words such as "wonder", "magic", "cherished", "heartfelt", and "imagination" to reinforce the wholesome and welcoming tone.
• •Tell the Story: Share narratives behind products, artisans, or the shop's inspiration to build personal connections.
• •Maintain a Community Focus: Regularly include copy that speaks directly to the local community, mentioning events, partnerships, or the joy of being a neighborhood store.
• •Let Passion Shine Through: Ensure the copy reflects genuine love for toys and belief in the power of play, maintaining an authentic and passionate voice.

Social Perception

Perceived as a charming and valuable addition to the local community. They offer a personalized and thoughtful selection of toys, serving as an alternative to mass-market retailers. The brand is seen as a passion project focused on serving the community's youngest members, fostering a positive public image and generating excitement and support from customers.

Copy Examples

• •Say hello to our newest arrival! ✨ We believe in toys that tell a story and are built to last for generations of play. This beautiful wooden farm set is ready to spark your little one's imagination. Come see it in the shop and rediscover the magic of classic, screen-free fun. #ImaginativePlay #QualityToys #ShopLocal
• •Let's get creative! Join us for a 'Make Your Own Sailboat' workshop this Saturday. We'll provide all the materials and guidance for an afternoon of hands-on fun. It's more than just a toy; it's a memory in the making. Limited spots available – visit our website to sign up! #CommunityWorkshop #FamilyFun #Handmade
• •Welcome to a world of wonder. At Farmer & Daughter, we curate high-quality, screen-free toys that inspire creativity and adventure. Step inside and find a new favorite.
• •Tired of the same old toys? We get it. That's why we've searched for unique, beautifully crafted toys that encourage genuine play. From cozy dolls to intricate building sets, our collection is chosen with heart. This week, explore our new 'Exploring Nature' collection and get 10% off your purchase.
• •Remember the magic of a real toy shop? At Farmer & Daughter, we're bringing it back. Discover a curated world of screen-free, high-quality toys in a place where you can experience the joy of play. Visit us on Sherwood Drive and find something special.