Brand Tone

technical, authoritative, and passion-driven

Brand Values

• •Performance and Power
• •Durability and Reliability
• •Expertise and Innovation
• •Community

Best Practices

• •Speak the Language of the Expert: Use correct technical terminology for parts and processes (e.g., "billet," "P pump," "NV271D"). This builds credibility with your core audience and shows you are one of them.
• •Focus on Benefits, Not Just Features: Instead of just saying a part is "strong," explain what that strength achieves for the driver (e.g., "handles more power," "eliminates common failure points," "provides reliable engagement").
• •Show, Don't Just Tell: Use high-quality imagery and video on social media to showcase the builds, the parts, and the results. Content featuring dyno runs, race events, or complex installations reinforces your brand's commitment to performance.
• •Celebrate the Culture: Share user-generated content (with permission), feature customer builds, and engage in technical discussions online. This fosters a sense of community and positions your brand as a central hub for enthusiasts.
• •Maintain Authenticity: The brand's strength comes from its genuine passion. All copy, from product descriptions to social media captions, should reflect a real enthusiasm for diesel performance. Avoid generic marketing language and keep the tone grounded in the workshop, not the boardroom.

Social Perception

specialist and a trusted source for high-performance diesel parts. Customers appear to be knowledgeable individuals who seek out the brand for specific, high-quality components to upgrade their vehicles or solve mechanical problems. The name is associated with quality and performance within its niche. The brand is seen as a go-to for serious enthusiasts who are willing to invest in their trucks for enhanced power and reliability.

Copy Examples

• •Factory actuator failing? Don't just replace it. Upgrade it. Our Billet Turbo Actuator for the 6.7L Cummins is engineered for durability and precision control. End the surging and check engine lights for good. Your rig deserves better than stock.
• •Some see a pile of parts. We see potential. Pushing this 6.7L to its limits with a full manual conversion and a 13mm P pump. This is what it means to go beyond the conventional. #FarmCityDiesel #Cummins #DieselPerformance #CustomBuild
• •We're not just a store; we're a part of the diesel community. Farm City Diesel was built by enthusiasts, for enthusiasts. We source and develop parts that we run on our own trucks because we believe in uncompromising performance and reliability. From the farm lane to the city street, we help you build the truck you've always wanted.
• •Your transfer case is the heart of your 4x4. Is it ready for the power you're putting down? Our rebuilt NV271D manual shift transfer cases are assembled for strength, ensuring that power gets to the ground every time. Shop now and feel the difference a solid driveline makes.
• •Breaking records requires breaking the mold. When we partnered with Ignorant Diesel, the goal was clear: build a truck that defies expectations. Starting with a fire-damaged Superduty, we engineered a full tubular chassis to create a machine purpose-built to chase the manual diesel truck record.