Brand Tone

Authentic & Passionate, Caring & Empathetic, Knowledgeable & Trustworthy, Down-to-Earth & Wholesome, Eco-Conscious & Responsible

Brand Values

• •Natural & Wholesome Ingredients
• •Effectiveness for Sensitive Skin
• •Sustainability & Environmental Responsibility
• •Transparency & Honesty
• •Handcrafted Quality
• •Supporting Local & Farming
• •Cruelty-Free

Best Practices

• •Channel the Founder's Voice: Continue to weave Cindy Allyn's personal story, passion, and expertise into communications. This authenticity is a core strength.
• •Emphasize Empathy & Understanding: Always address the concerns of those with sensitive skin directly and compassionately. Use language that shows you understand their struggles and are offering a genuine solution.
• •Spotlight Nature & Sustainability: Consistently highlight the farm-sourced ingredients, natural formulations, and eco-friendly practices. Use imagery and language that evoke nature, wholesomeness, and responsibility.
• •Be Transparent and Educational: Clearly explain ingredient benefits, the fermentation preservation process, and sustainable choices. This builds trust and reinforces the knowledgeable aspect of the brand.
• •Maintain a Helpful & Approachable Demeanor: Whether in social media responses, product descriptions, or blog posts, keep the tone helpful, friendly, and accessible. Avoid overly technical jargon unless explained simply. Encourage interaction and community.

Social Perception

Trusted Solution Provider, High-Quality & Natural, Founder-Driven & Authentic, Eco-Friendly Champion, Caring Community

Copy Examples

• •Headline: Tired of "sensitive skin" products that still irritate? Your skin's peace treaty is here. Body: At Farmbody, we get it. That's why our founder, Cindy, crafted each formula from her own journey with reactive skin. We use gentle, farm-sourced ingredients and probiotic ferments – nothing hidden, just pure, calming relief. Feel the Farmbody difference. Call to Action: Discover your calm.
• •Headline: From Our Fields, To Your Skin, With Love. Body: We believe nature knows best. That’s why we pack our handcrafted skincare with wholesome botanicals, many grown right here in the Hudson Valley. Nourish your hide, head to hoof, the way nature intended. Call to Action: Shop Farm-Fresh Skincare.
• •Headline: Finally! Relief for Itchy, Unhappy Skin. Real Results, Naturally. Body: Dealing with eczema or psoriasis? You’re not alone. Farmbody was born from a need for truly effective, gentle solutions. Our customers rave about the soothing power of our Butter Me Up Buttercup and our probiotic-rich formulas. Experience the comfort your skin craves. Call to Action: Find Your Soothing Solution.
• •Headline: Kind to Your Skin, Kinder to Our Planet. Body: We’re on a mission to care for you *and* Mother Earth. With sustainably sourced ingredients, plastic-free shipping, and our Sustainafillery refill store, choosing Farmbody means choosing a healthier planet. Good for you, good for all. Call to Action: Join Our Eco-Journey.
• •Headline: What’s Inside Matters. (And What’s *Not*.) Body: No harsh chemicals, no synthetic fragrances, no hidden nasties. Just pure, potent, plant-derived goodness, preserved naturally with fermentation. We’re Leaping Bunny Certified and proud to list every ingredient. Because your trust means everything. Call to Action: Explore Our Ingredients.