Brand Tone

Professional, Trustworthy, and Caring

Brand Values

• •Health & Well-being
• •Accessibility
• •Trust
• •Savings (Ahorro)
• •Service

Best Practices

• •Prioritize Clarity Over Cleverness: When dealing with health, information must be direct and easy to understand. Avoid jargon or overly creative language that could cause confusion. The primary goal is to inform and reassure.
• •Always Leverage the Parent Brand: Explicitly mention 'Farmacias del Ahorro' in communications. This instantly transfers decades of built-up trust and brand recognition to the farmas.mx platform.
• •Maintain a Caring and Empathetic Tone: Use words that convey support and understanding, such as 'we care,' 'your well-being,' 'we're here to help.' This humanizes the brand and strengthens the customer relationship beyond a simple transaction.
• •Emphasize Safety and Reliability: In every piece of copy, reinforce the idea that farmas.mx is a safe, secure, and professional source for health products. Use phrases like 'Shop with confidence,' 'Certified quality,' and 'Backed by experts.'
• •Balance Professionalism with Promotion: While the tone should be professional, it's still a retail platform. Clearly communicate offers, discounts, and the benefits of the loyalty program, framing them as part of the brand's mission to make health more accessible and affordable.

Social Perception

The public perceives farmas.mx as the digital extension of Farmacias del Ahorro, a reliable and ubiquitous pharmacy. Customers view it as a convenient and trustworthy source for health needs, appreciating the wide product selection and savings programs. Criticisms are primarily related to operational aspects like delivery times and stock availability online, but overall, it's seen as a dependable online option due to its strong foundation as part of a major national chain.

Copy Examples

• •Your Health, Delivered. Feeling unwell? Skip the trip to the pharmacy. Get everything you need from Farmacias del Ahorro delivered right to your door. From medicine to personal care, we bring our care to you. Order now on farmas.mx.
• •The Pharmacy You’ve Trusted for Generations, Now Online. With over 30 years of caring for Mexican families, Farmacias del Ahorro brings its commitment to health directly to your screen. Shop with confidence at farmas.mx.
• •Save More on Your Wellness. Your health shouldn't be expensive. Discover exclusive online offers and accumulate points with your Monedero del Ahorro on every purchase at farmas.mx. Because we want you to be well, in every way.
• •A Complete First-Aid Kit for the Whole Family. Be prepared for any little emergency at home. Our experts at farmas.mx help you build the perfect first-aid kit with all the essentials for children and adults.
• •Questions About Your Medication? Don't guess about your health. Remember that at Farmacias del Ahorro, we offer free medical guidance. Tap to learn more or shop securely on farmas.mx.