Brand Tone

helpful, reliable, convenient, aspirational, and trend-aware

Brand Values

• •Customer-Centricity
• •Convenience
• •Reliability and Trust
• •Quality & Authenticity
• •Versatility

Best Practices

• •Maintain a Dual-Tone Strategy: Use a helpful and convenient tone for the overarching brand and concierge service. For fashion and product-specific posts, switch to a more aspirational and descriptive tone that focuses on the product's benefits and aesthetics.
• •Center the Customer: Always frame the copy around the customer's needs and how Farmaish solves their problems. Use "you" and "your" to make the communication direct and personal.
• •Emphasize Core Values: Consistently weave the values of reliability, convenience, and trust into the messaging. Use phrases like "we've got you covered," "trustworthy service," and "seamless experience" to reinforce the brand promise.
• •Use a Clear Call to Action (CTA): Every piece of copy should guide the user on what to do next, whether it's "Shop Now," "Send us a WhatsApp," "Learn More," or "Explore the Collection."
• •Leverage Social Proof: Regularly incorporate customer testimonials and positive reviews into marketing materials. Phrases like "Join thousands of happy customers" or featuring direct quotes can build credibility and trust with new audiences.

Social Perception

The public perception of Farmaish is overwhelmingly positive. Customers frequently describe the service as a 'lifesaver' and praise its efficiency and professionalism. Testimonials highlight the brand's ability to source hard-to-find items and the excellent, responsive customer service. Users, including those living abroad, have successfully used the concierge service to send gifts to family in Pakistan, underscoring the trust placed in the brand. The perception is that of a highly reliable, convenient, and customer-focused company that consistently exceeds expectations.

Copy Examples

• •Elegance isn't just a style, it's a statement. Introducing 'The Bloom Collection' — where timeless design meets modern grace. Each piece is crafted to make you feel effortlessly beautiful. Tap to shop now and redefine your style. #FarmaishFashion #PretWear #PakistaniStyle #NewCollection
• •Too busy to run errands? From your weekly groceries to finding that perfect, last-minute gift, Farmaish is your personal assistant on demand. Just send us a WhatsApp message with your list, and we'll handle the rest. Experience the ultimate convenience today! #Farmaish #PersonalShopper #KarachiDelivery #LifeMadeEasy
• •Whatever you desire, consider it done. From the latest tech to timeless fashion, Farmaish delivers. Shop our curated collections or use our concierge service for anything you need.
• •From fabric to fabulous! ✨ Our new lawn collection is here! Your summer wardrobe dream, delivered to your door. What will you create? 🌸 #FarmaishPK #LawnCollection #PakistaniFashion #StitchingIdeas #OOTD
• •Subject: We Haven't Forgotten About You, [Customer Name]! Body: Hi [Customer Name], life gets busy, and we get it. Whether you're looking to update your wardrobe, upgrade your home, or simply need a hand with your to-do list, remember that your personal assistant is just a message away. As a thank you for your trust in us, here's a 10% discount on your next order. Let us know what we can do for you today! #YourFarmaish