Brand Tone

professional, trustworthy, and caring, with a friendly and community-focused approach

Brand Values

• •Health & Wellbeing
• •Trust & Reliability
• •Professionalism & Expertise
• •Community Engagement
• •Customer Care & Accessibility

Best Practices

• •Always Prioritize Health and Wellbeing: Ensure all copy, whether promotional or informational, clearly links back to the core value of promoting customer health and wellbeing.
• •Maintain a Professional yet Approachable Voice: Use clear, understandable language. Avoid overly technical jargon unless explaining specific medical concepts where precision is necessary. Balance expertise with a friendly, empathetic tone.
• •Emphasize Trust and Experience: Subtly weave in mentions of their long history and commitment to quality care to reinforce reliability.
• •Be Genuinely Helpful and Informative: Position content as a valuable resource for health information, not just a sales pitch. Offer practical advice and tips.
• •Reflect Community Involvement (where appropriate): Share stories and updates about local partnerships and health initiatives to strengthen the caring and community-focused aspect of the brand.

Social Perception

long-established and reputable local pharmacy in Conegliano with a strong sense of community responsibility

Copy Examples

• •Headline (Website/Social Media): Your Health, Our Priority for Over 60 Years. Discover trusted advice and quality products at Farmacia Carli.
• •Social Media Post (Product Promotion): Nourish your skin from within! ✨ Explore our new line of natural supplements, expertly selected for your wellbeing. Shop online or ask our pharmacists for personalized advice. #FarmaciaCarli #HealthInsideOut #NaturalSupplements
• •Email Subject Line (Newsletter): Your Weekly Dose of Wellness + A Special Offer Inside!
• •Service Announcement (Facebook/Instagram): Did you know you can book your heart health check-up at Farmacia Carli? Our Holter ECG service is convenient and professional. Take a step towards a healthier you today! Learn more on our website. #HeartHealth #PharmacyServices #Conegliano
• •Community Event Promotion: Proud to support Corri in Rosa! 🏃‍♀️ Join us in championing this vital cause. Register at Farmacia Carli and let's make a difference together for women's health. #CorriInRosa #CommunitySupport #FarmaciaCarliConegliano