Brand Tone

Professional & Knowledgeable, Friendly & Approachable, Caring & Community-Oriented, Helpful & Service-Oriented

Brand Values

• •Health & Wellbeing
• •Professional Competence & Expertise
• •Customer Service & Accessibility
• •Reliability & Trust
• •Community Engagement

Best Practices

• •Prioritize "Care" and "Expertise": Ensure that copy always conveys a sense of genuine care for the customer's health, backed by professional knowledge. Use phrases that suggest guidance and support.
• •Be Informative and Educational: Provide valuable information that empowers customers to make informed decisions about their health. This can be through product descriptions, blog posts, or social media content.
• •Maintain an Approachable and Welcoming Voice: Even when discussing medical topics, use clear, understandable language. Avoid overly technical jargon where possible, or explain it simply. Phrases like "We're here to help" or "Your questions are welcome" can reinforce this.
• •Highlight Services and Personalization: Emphasize the range of services offered beyond product sales, such as consultations and health checks, to showcase a holistic approach to health.
• •Ensure Consistency Across All Channels: Whether it's the website, a Facebook post, or an email newsletter, the tone should remain consistent. Develop a simple style guide if necessary to help all team members align.

Social Perception

Positive, Helpful Resource, Locally Rooted but Modern, Professional Team

Copy Examples

• •Headline: Your Health, Our Priority. Expert Advice and Care at Farmacia Aliberti. Body: "At Farmacia Aliberti, we're more than just a pharmacy; we're your partners in wellbeing. Our team of dedicated pharmacists is here to provide personalized advice and a wide range of services to support your health journey. Visit us in Pessione di Chieri or explore our online shop."
• •Headline: Feeling Unsure About Your Skincare? Let Our Experts Guide You. Body: "Navigating the world of dermo-cosmetics can be overwhelming. At Farmacia Aliberti, we offer personalized consultations to help you find the perfect routine for your skin type and concerns. Healthy skin is happy skin! Discover our curated selection online."
• •Headline: Convenient Health Services, Right in Your Neighborhood. Body: "From blood pressure checks to ECGs and specialized skin analysis, Farmacia Aliberti offers a range of essential health services to keep you informed and proactive about your wellbeing. Book your appointment or learn more on our website."
• •Headline: Don't Let Discomfort Hold You Back. Find Relief and Expert Support. Body: "Dealing with issues like digestive discomfort or hemorrhoids? Our pharmacists offer discreet, professional advice and effective solutions. Read our informative articles online or speak to our team for personalized care."
• •Headline: Quality Products for Your Little Ones, Delivered with Care. Body: "We understand that your child's health is paramount. Farmacia Aliberti offers a wide selection of trusted baby care products, supplements, and more. Shop with confidence online or visit us for a consultation."