Brand Tone

Artisanal & Approachable. Sophisticated, knowledgeable, encouraging, empowering, passionate, and community-oriented.

Brand Values

• •Quality & Natural Ingredients
• •Craftsmanship & Heritage
• •Creativity & Empowerment
• •Versatility & Inclusivity
• •Community & Hospitality

Best Practices

• •Lead with the "Farm": Always emphasize the natural, fresh, and high-quality ingredients. Use sensory and evocative language to describe flavors, connecting them back to their natural source (e.g., "sun-ripened fruit," "vibrant herbs").
• •Empower the Customer: Frame the copy to make the customer the hero —the talented host, the creative mixologist, the discerning connoisseur. Use encouraging language like "Create your own," "Elevate your bar," and "Unleash your creativity."
• •Educate, Don't Intimidate: While the product has historical roots, the tone should remain approachable. Briefly explain what a "shrub" is in simple terms. The goal is to make sophisticated mixology feel accessible to everyone.
• •Highlight Versatility: Consistently mention the multiple uses for the products (cocktails, mocktails, sodas, dressings, marinades). This broadens the audience and increases the product's value proposition.
• •Tell the Founder's Story: Weave Carlton Chamblin's passion and expertise into the narrative. A story-driven approach adds authenticity and builds a stronger brand connection, separating Farm2Cocktail from faceless competitors. Mentioning its roots in Georgia can also enhance its artisanal appeal.

Social Perception

The brand is perceived as a high-quality, niche producer of specialty cocktail ingredients. Customers are enthusiastic advocates, highlighting the superior taste. The founder, Carlton Chamblin, is integral to the brand's perception, seen as a passionate, friendly, and expert mixologist. Public awareness is likely low due to limited online presence, with perception shaped by direct experience, positive word-of-mouth, and local media features.

Copy Examples

• •Headline: Craft Cocktails, Made Simple. Body: Forget complex recipes and artificial ingredients. Our Peach Lavender Shrub brings the orchard to your glass. Just add your favorite spirit and sparkling water for a perfect cocktail in seconds. All-natural, handcrafted, and undeniably delicious. #Farm2Cocktail #MixologyMadeEasy #CraftCocktails
• •Headline: Be the Host They Talk About. Body: Elevate your next get-together with the vibrant, complex flavors of Farm2Cocktail shrubs. From tantalizing cocktails to refreshing mocktails, empower your inner mixologist and serve drinks that leave a lasting impression. Explore our flavors.
• •Product: Strawberry Peppercorn Shrub Copy: A modern twist on a colonial classic. We fuse the sweetness of sun-ripened strawberries with a subtle, warming kick of pink peppercorn. This drinking vinegar, or 'shrub,' creates a perfectly balanced sweet and tart flavor profile that shines with gin, vodka, or simply sparkling water. Handcrafted in small batches for a taste that's both timeless and new.
• •Subject: More Than a Mixer: 3 Ways to Use Your Shrub This Week Body: Your Farm2Cocktail shrub is the most versatile bottle on your shelf. This week, go beyond the glass. Whisk our Cucumber Mint shrub with olive oil for a zesty salad dressing, or use our Blueberry Lemongrass as a marinade for grilled chicken. The possibilities are endless. Discover recipes on the blog!
• •Headline: Natural Cocktail Mixers - Shop Farm2Cocktail Description: Tired of sugary cocktail mixers? Try our all-natural, fruit-infused shrubs. Perfect for easy cocktails, mocktails & more. Small batch, big flavor. Free shipping on orders over $75.