Brand Tone

aspirational and sincere, informative and trustworthy

Brand Values

• •Quality Craftsmanship
• •Affordability
• •Customer Satisfaction
• •Authenticity and Uniqueness
• •Environmental Consciousness

Best Practices

• •Lead with Emotion, Support with Facts: Start with aspirational and emotional language that speaks to how the customer will feel ("elegant," "confident," "special"). Then, support these claims with factual details about the materials (e.g., "925 sterling silver," "18K gold plated") and craftsmanship.
• •Emphasize the 'Why' Behind the Purchase: Frame the jewelry not just as an object, but as a part of a meaningful experience. Use phrases like "For Every Moving Moment," "celebrate your story," or "the perfect gift to show you care."
• •Maintain Visual and Textual Consistency: Ensure that the elegant and clean aesthetic of the product photography is mirrored in the language used in captions, descriptions, and ads. The words should feel as polished as the visuals.
• •Incorporate Customer Language: Pay attention to how customers and influencers describe the products in their reviews (e.g., "dainty," "delicate," "expensive-feeling"). Weaving these authentic descriptions into your copy can enhance relatability and trust.
• •Be Transparent and Reassuring: Always include clear and easy-to-find information about shipping, returns, and warranties. This reinforces the brand value of trustworthiness and gives customers the confidence to make a purchase.

Social Perception

a source of beautiful, high-quality-for-the-price jewelry; reliable, with good customer service; an excellent choice for gifts

Copy Examples

• •Elegance you can feel, at a price you'll love. Discover our new collection, designed for every moving moment of your life.
• •More than just a necklace, it's a statement. Handcrafted with 925 sterling silver and an attention to every detail, this piece is made to be treasured.
• •That 'just received my Farjary' feeling. ✨ Our pieces aren't just accessories; they're confidence you can wear. What's your favorite moving moment?
• •A little luxury for your everyday. We believe beautiful, handcrafted jewelry shouldn't be reserved for special occasions. Find your new favorite piece today.
• •Still thinking about it? We don't blame you. Your new favorite piece of jewelry is waiting. Remember, we offer a 30-day return policy, so you can shop with confidence.