Brand Tone

Modern & Trendy, Approachable & Friendly, Creative & Design-Oriented, Direct & Informative

Brand Values

• •Family & Community
• •Entrepreneurship & Passion
• •Providing Quality/Trendy Products
• •Customer Service (implied)

Best Practices

• •Know Your "Why" and Share It: Consistently weave Michelle's story and the brand's origin (mompreneur, passion for design, started during COVID) into communications where appropriate. This humanizes the brand and reinforces the approachable, personal tone.
• •Embrace "Trendy but Relatable": Use language that highlights current styles ("modern," "trendy," "chic") but keep the overall feel down-to-earth and friendly, avoiding overly exclusive or high-fashion jargon. Think "stylish best friend" advice.
• •Consistent Visuals: Ensure photography and graphic styles on social media and the website match the "modern and trendy" yet approachable feel. Bright, clean, and perhaps lifestyle-oriented images featuring relatable models (or even Michelle and her kids, if comfortable) could work well.
• •Engage Personally (When Possible): If and when social media activity increases, respond to comments and messages with the same friendly, personal tone Michelle uses in the "About Us" section. Using "I" or "we" (referring to her small business) can enhance this.
• •Clear and Helpful Information: Maintain the direct and informative tone seen in the FAQs across all customer service touchpoints, product descriptions (e.g., care instructions, sizing), and policy pages. This builds trust and aligns with the helpful "mompreneur" persona.

Social Perception

Potential customers visiting the site would likely perceive it as a small, independently-owned business with a focus on current fashion trends for women and children, run by a relatable "mompreneur". The lack of visible social proof (reviews, active social media discussions) might be a point of consideration for some potential new customers.

Copy Examples

• •(Instagram Post - New T-shirt Collection): "Hello, style lovers! ✨ Your new go-to tees have arrived! Designed by a fellow mama who gets that you want to look trendy *and* feel comfy. Perfect for school runs, coffee dates, or just because! Tap to shop our latest collection. #FarfettAndCo #ModernMamaStyle #TrendyTees #MompreneurMade #ShopSmallCanada"
• •(Facebook Ad - Hair Accessories): "Top off your look with a touch of chic! Our new hair accessories are here to add that perfect modern flair to any outfit. From playful scrunchies to elegant headbands, find your new favorite! Designed with love and an eye for style. Shop now at farfettandco.ca! #FarfettStyle #HairAccessories #TrendyLooks #ShopLocalCanada #FashionForMomsAndKids"
• •(Product Description - Women's Sweatshirt): "Meet your new favorite sweatshirt! This isn't just a sweater; it's a hug in a chic, modern design. Crafted with care and a passion for fashion, it’s perfect for those days when you want to feel cozy yet stylish. Because you deserve to feel great every day! Pair it with jeans or leggings for an effortlessly trendy look. (Care: Wash inside out, cold water, hang dry recommended to keep the design pristine!) #FarfettAndCo #ModernComfort #TrendySweatshirt #MomStyle"
• •(Email Newsletter - "Meet Michelle"): "Hi there, I'm Michelle, the heart behind Farfett & Co! As a boy mama with a love for all things design and fashion, I started this little brand to bring modern, trendy pieces to your wardrobe. It all began with a dream and a desire to create, and I'm so thrilled to share my passion with you. Thanks for being part of our community! P.S. Check out our new arrivals – I think you'll love them! xoxo Michelle #FarfettStory #Mompreneur #CommunityLove #CanadianOwned"
• •(Website Banner - General): "Modern Styles for You & Your Minis! ✨ Discover trendy apparel and accessories, designed with a passion for fashion by a Canadian mompreneur. Shop Farfett & Co. today! #FarfettAndCo #TrendyFashion #ShopSmall"