Brand Tone

Gentle, Encouraging, and Modern

Brand Values

• •Faith-Centered
• •Modern Aesthetics
• •Sincerity and Encouragement
• •Creativity as a Calling
• •Quality

Best Practices

• •Lead with Gentleness: Always use a soft, encouraging, and invitational tone. Avoid creating false urgency or using aggressive sales tactics ("Hurry!", "Last Chance!"). The tone should feel like a warm conversation, not a sales pitch.
• •Connect Design to a Deeper Meaning: In product descriptions and posts, briefly explain the connection between the design choice (e.g., a specific color, a simple font) and the spiritual message it represents. This reinforces the value of "design with purpose."
• •Use "You" and "We" to Foster Community: Address the customer directly with "you" and "your" to make the message personal. Use "we" to talk about the Farbwort team, reinforcing that the products are made by real people with a shared faith.
• •Embrace Minimalism in Language: Just as the designs are minimalist, the copy should be clear, simple, and uncluttered. Use shorter sentences and paragraphs. Let the message and the product speak for themselves without excessive descriptive language.
• •Focus on the Act of Giving and Encouraging: Frame the products as tools for connection. The copy should focus on the outcome—bringing joy to a friend, encouraging a family member, or finding personal peace—rather than just the physical attributes of the card or poster itself.

Social Perception

The public perception of Farbwort is overwhelmingly positive. It has cultivated a loyal community that values both its spiritual messages and high-quality design, leading to high customer satisfaction and positive community engagement. Customers see the brand as inspiring, unique, and trustworthy, offering contemporary Christian products that are otherwise hard to find.

Copy Examples

• •In the quiet moments, He is there. Our new 'Frieden' (Peace) poster is a gentle reminder that true tranquility is a gift from above. A simple, modern touch for your home to center your heart and thoughts. Find it now through the link in our bio. #farbwort #christlichesdesign #frieden
• •Worte, die das Herz berühren. Glaube, der nach Hause kommt. (Words that touch the heart. Faith that comes home.)
• •A little encouragement for your inbox...
• •Celebrate their special day with a message of love and faith. This set of 3 birthday cards combines modern, minimalist design with powerful blessings. Each card is crafted on high-quality paper, leaving plenty of room for your own heartfelt words. Perfect for reminding your loved ones that they are a wonderful creation.
• •Headline: Modern Christian Cards & Gifts. Body: Tired of searching for faith-based cards that fit your style? At Farbwort, we create beautifully designed posters and postcards with messages that encourage and inspire. Share your faith, beautifully. Shop our collection today for 10% off your first order.