Brand Tone

Expertly Empowering. It balances an authoritative and professional voice with a creative and inspiring tone, acting as a knowledgeable guide and creative partner.

Brand Values

• •Uncompromising Quality
• •Expert Craftsmanship
• •Customer Empowerment
• •Modernity & Tradition

Best Practices

• •Lead with Expertise: Always frame communication from a place of knowledge, using phrases that reinforce authority.
• •Use the "Empowering" Lexicon: Incorporate words that inspire and enable the customer, such as "create," "transform," "design your own," "achieve," and "masterpiece."
• •Bridge the Two Brands: When appropriate, cross-reference the service and the shop, highlighting how products are used by master craftsmen and vice versa.
• •Focus on the Result, Not the Product: Emphasize the transformation and dream rather than just the service or item (e.g., "Create a finish that lasts a generation" instead of "We sell durable paint").
• •Maintain Visual and Verbal Synergy: Ensure high-quality visuals are matched by equally professional, clean, and confident language, making every piece of communication feel like it comes from a true craftsman.

Social Perception

The brand is perceived as highly professional, skilled, and reliable, consistently delivering high-end, visually impressive results. It is seen as a trustworthy company and local expert.

Copy Examples

• •From tired to timeless. We revitalized this living space with a combination of classic technique and contemporary color theory. The result? A masterpiece of tranquility. This is more than paint; it's the art of living. Ready for your own transformation? #Farbwelt #Meisterhandwerk #Wohnträume
• •The Professional's Choice, Delivered to You. The secret to a flawless finish isn't just skill—it's superior material. Our curated collection of facade paints is trusted by our own master craftsmen for its durability and vibrant finish. Shop the collection and bring professional quality to your home project.
• •Your home deserves more than just a coat of paint. It deserves the precision and care of a master craftsman. At AWS Farbwelt, we blend traditional craftsmanship with modern techniques to create spaces that inspire. Get a consultation and let's design your masterpiece.
• •Thinking of using a bold color but afraid it will overwhelm the room? Here ’s a master tip: Use your boldest shade on the wall you see last when entering a room. It creates a 'wow' factor without shrinking the space. For more expert advice, explore our Farbwelt guides.
• •We are craftsmen, designers, and creative partners. For years, AWS Stolle has been turning houses into homes with an unwavering commitment to quality. With Farbwelt, we now place that same professional power into your hands, because we believe everyone deserves to live in a masterpiece.