Brand Tone

Professional yet Friendly, Passionate and Enthusiastic, Quality-Oriented and Trustworthy, Modern and Trendy, Empowering

Brand Values

• •Customer Satisfaction
• •Quality
• •Passion
• •Personalization
• •Well-being and Confidence
• •Expertise and Professionalism

Best Practices

• •Know Your Audience & Speak Their Language: Continue using a mix of clear, professional German for primary communication, sprinkled with relevant, commonly understood English beauty terms or hashtags where appropriate for a modern feel. Understand that clients are seeking quality, trust, and a pleasant experience.
• •Highlight a Passion for Beauty and Client Happiness: Let the enthusiasm for the craft and the joy of making clients feel good shine through in the words used. Use positive, uplifting language.
• •Emphasize Quality and Expertise, Subtly: While being friendly, always maintain a professional underpinning that communicates skill and the use of high-quality products without being overly technical or clinical. Focus on the benefits and results.
• •Be Authentic and Personal: Share client stories (with permission), occasionally show the face(s) behind the brand, and let the genuine passion of the founder and team come across. This builds trust and a stronger connection.
• •Maintain Visual and Verbal Consistency: Ensure the tone of the copy aligns with the visual branding (which is currently clean, professional, and vibrant). Use consistent terminology for services and brand messaging across all platforms. For example, always reiterate the "Schönheit nach deinen Wünschen" (Beauty according to your wishes) philosophy in different ways.

Social Perception

The brand is perceived as a reliable and skilled provider of a wide range of beauty treatments in the Zurich Oerlikon area, fostering a loyal client base.

Copy Examples

• •✨ Fresh nails, fresh mood! ✨ Entdecke unsere neusten Nageldesigns, die deine Persönlichkeit zum Strahlen bringen. Von klassischer Eleganz bis zu den trendigsten Looks – wir zaubern dir deine Wunsch-Maniküre. Worauf wartest du? Gönn dir deine Auszeit bei Farbig Beauty! 💅 #FarbigBeauty #NailArtZurich #ManicureGoals #ZurichBeauty #SchöneNägel
• •Tired of mascara? Wake up beautiful with our gentle Lash Lift! 😍 At Farbig Beauty, we give your natural lashes the perfect curl and lift, opening up your eyes for weeks. Professional, safe, and simply stunning. Book your transformation today and let your eyes sparkle! ✨ Limited spots available for our introductory offer. Link in Bio! #FarbigBeautyLashes #WimpernliftingZürich #NaturalBeauty #ZurichOffers #Augenaufschlag
• •Experience the Farbig Beauty Glow! Our bespoke facial treatments are more than just skincare; they're a ritual designed to rejuvenate your skin and refresh your spirit. Using only high-quality products tailored to your skin's unique needs, our experts work to reveal your natural radiance. Because you deserve to feel confident and beautiful, inside and out. Explore our facial menu and find your path to luminous skin. #HautpflegeZürich #Gesichtsbehandlung #FarbigBeautySkin #MicroneedlingZurich #BeautyRitual
• •Visual: Before & After photo of a brow lamination. Text: Wow-Brows by Farbig Beauty! 😍 Danke an unsere liebe Kundin für das Vertrauen und das tolle Feedback! Wir lieben es, eure natürliche Schönheit zu unterstreichen. 👉 Swipe up für deinen Brow-Termin! #BrowLiftingZurich #FarbigBeautyBrows #Kundenliebe #VorherNachher #ZurichStyling
• •Subject: Your Beauty, Our Passion ✨ Discover a New You at Farbig Beauty! Hello [Client Name], At Farbig Beauty, we believe everyone deserves to feel fabulous! Whether you're dreaming of perfectly sculpted nails, captivating lashes, or glowing skin, our dedicated team in Zürich Oerlikon is here to make your beauty wishes come true. This season, let us pamper you with our range of expert services, all delivered with passion and precision. Because when you look good, you feel unstoppable! Ready for your transformation? Book your appointment today: [Link to Booking] We can't wait to welcome you! Warmly, The Farbig Beauty Team