Brand Tone

elegant, nostalgic, sensual, intimate, playful, refined

Brand Values

• •Timeless Elegance
• •Confident Femininity & Sensuality
• •Meticulous Craftsmanship
• •Nostalgia and Storytelling
• •Ethical Production

Best Practices

• •Maintain a Storytelling Approach
• •Use Evocative and Sensory Language
• •Emphasize Timelessness Over Trends
• •Balance Elegance with Sensuality
• •Ensure Visuals and Text are Aligned

Social Perception

Perceived as an independent, ethical, high-quality, luxury designer brand that connects with customers through storytelling and vintage aesthetics.

Copy Examples

• •Evoke the timeless glamour of the Riviera. Our new collection is a whisper of the past, a celebration of the now. Discover pieces designed to drape you in elegance and sun-kissed nostalgia. #FarahLina #TimelessSwim
• •The embodiment of chic simplicity. Inspired by iconic starlets and hidden European beaches, this piece is more than swimwear; it's a statement of enduring style. The fine lingerie-inspired details promise a silhouette that is both sophisticated and sensual.
• •Subject: Wear a Memory | The Story of Our Latest Design Some designs begin with a sketch; ours begin with a feeling. A memory of sun-warmed afternoons and the delicate patterns on a vintage teacup. Unveil the story behind our 'Grandma's House' print and embrace a summer of elegance.
• •Farah Lina: Where timeless European elegance meets modern sensuality. Swimwear that feels like a cherished memory.
• •Longing for the glamour of the 60s and 70s? Our swimwear captures the soul of a bygone era with a fresh, lingerie-inspired twist. Celebrate confident femininity with a suit that transcends time. Shop the 'Summer in France' collection.