Brand Tone

Passionate & Enthusiastic, Educational & Informative, Community-Oriented & Inclusive, Respectful & Ethical, Challenging & Empowering

Brand Values

• •Learning & Skill Development
• •Challenge & Personal Growth
• •Freedom & Connection with Nature
• •Community & Shared Experience
• •Provision & Self-Sufficiency
• •Respect for Wildlife & Ethical Hunting

Best Practices

• •Speak from Experience & Passion: Let the genuine enthusiasm for bowhunting shine through. Use 'we' and 'us' to foster a sense of shared journey with the customer.
• •Educate and Empower: Frame product descriptions and content around how they help the hunter learn, improve, and overcome challenges. Focus on benefits beyond just the features.
• •Use Inclusive, Community-Focused Language: Words like 'community,' 'share,' 'learn together,' 'like-minded individuals' reinforce the brand's value of camaraderie.
• •Maintain a Respectful & Ethical Stance: While showcasing the thrill of the hunt, ensure language and imagery align with responsible and respectful hunting practices. Emphasize skill, preparation, and the connection to nature.
• •Be Authentic and Relatable: Share genuine stories, tips, and insights. Avoid overly aggressive or boastful language. The tone should be that of a trusted, experienced mentor or fellow enthusiast.

Social Perception

As a Knowledge Hub, Community Builder, Authentic & Passionate, Ethical & Responsible (by association), Specialized & High Quality

Copy Examples

• •Headline: Master the Wild. Elevate Your Hunt. Body: At Far Ahead Bowhunting, we're more than just gear. We're your partners in the pursuit. From fine-tuning your form with expert coaching to equipping you with our precision Provider Series arrows, we help you embrace the challenge and find your freedom in the field. Join our community. Fast track your journey. Call to Action: Explore Coaching & Gear.
• •Headline: It's a Lifestyle. Not Just a Hobby. Body: For us, bowhunting is about a deep connection with nature, the thrill of the stalk, and the satisfaction of providing. Share that passion with a community that gets it. Learn, grow, and become the best bowhunter you can be. Call to Action: Join the Far Ahead Community.
• •Headline: Your Best Shot Starts Here. Body: Precision. Power. Performance. Our Far Ahead Bowhunting arrows are crafted for the serious Australian bowhunter. Engineered for unmatched accuracy and impact, because every opportunity in the bush counts. Call to Action: Shop Provider Series Arrows.
• •Headline: Learn. Challenge. Achieve. Freedom. Body: Ready to push your boundaries? Our expert coaching programs are designed to refine your skills, build your confidence, and prepare you for any hunting condition. It’s time to remove your limiting factors and secure your success. Call to Action: Discover Our Coaching Programs.
• •Headline: Beyond the Hunt: A Community Built on Shared Passion. Body: Far Ahead Bowhunting is your Sunshine Coast hub for all things archery. We're here to share the knowledge, the experiences, and the journey. Connect with fellow hunters, enhance your skills, and find everything you need for your next adventure. Call to Action: Visit Us & Connect.