Brand Tone

passionate, community-centric, and adventurous. The language is immersive, enthusiastic, and personal, avoiding a corporate feel. Descriptions are evocative and magical, fostering a feeling of being part of a creative, collaborative guild.

Brand Values

• •Community & Collaboration
• •Passion for Role-Playing
• •Craftsmanship & Quality
• •Creativity & Imagination

Best Practices

• •Always Speak to the Adventurer: Address your audience directly using immersive language. Use terms like "hero," "adventurer," "guild," "quest," "forge," and "legend." Frame shopping not as a transaction, but as preparation for an epic journey.
• •Champion the Creator: Whenever featuring a product from a partner artist, tell their story. Mention that it's "crafted by the skilled hands of [Artist's Name]," reinforcing the value of community and craftsmanship.
• •Focus on the "Why," Not Just the "What": Instead of saying "a high-quality resin dice set," say "a dice set forged from captured starlight, balanced for the truest rolls that destiny demands." Connect every product to the emotion and fantasy of the gaming experience.
• •Use Story-Driven Calls to Action: Replace generic CTAs like "Buy Now" with more thematic phrases. Use "Begin Your Quest," "Claim Your Treasure," "Equip Your Hero," or "Forge Your Story" to maintain the immersive tone.
• •Maintain a Unified Voice of Passionate Experts: Whether writing a product description, a social media post, or a customer service email, the voice should always be that of a fellow enthusiast who is excited to share their passion. Be the knowledgeable, friendly game master who wants to help every player have the best adventure possible.

Social Perception

The brand is largely perceived as a dedicated and integral part of the German-speaking TTRPG and LARP community. It is seen as a community supporter and hub, a valuable platform for artists, and a reliable, passionate supplier for role-playing needs.

Copy Examples

• •Every adventure is written one roll at a time. Forged in the heart of our smithy, the new 'Dragon's Breath' dice set isn't just a tool—it's a story waiting to be told. Each piece holds the spark of ancient magic, ready to decide your fate. What epic tale will you forge with them? #Fantasyschmiede #DnDDice #Handmade #TTRPG #RollForInitiative
• •Your Next Quest Awaits. Are You Prepared? The battle horn sounds. Your allies look to you. Don't face the adventure empty-handed. From battle-ready LARP blades to handcrafted leatherworks from Germany's finest artisans, Fantasyschmiede equips you for glory. Gear up, hero. Your legend begins here.
• •Where Passion is Forged and Legends are Equipped. Welcome, adventurer. More than a shop, we are a guild of creators and players united by a love for the story. Discover unique, handcrafted gear for your next great journey. [Shop Now]
• •Let destiny choose your next set! Our Mystery Packs are waiting to join your quest. Link in bio! #DnD #MysteryBox #DiceGoblin #Fantasyschmiede
• •Subject: A summons from the Schmiede! New relics have arrived. Greetings, adventurer, Word from the forge! We've just stocked our armory with new and wondrous treasures, crafted by artisans who share our passion for the quest. From mystical dice that feel warm to the touch to journals ready to hold your greatest tales, these are the tools that turn a game into a legend. Come, see what awaits...