Brand Tone

Friendly, Motivational, and Community-Oriented.

Brand Values

• •Community
• •Fun and Gamification
• •Accessibility and Inclusivity
• •Motivation
• •Health and Wellness

Best Practices

• •Always Use "You" and "Your": Address the user directly to create a personal and encouraging connection. Phrases like "Challenge yourself" and "Your fitness journey" empower the individual.
• •Emphasize Community and Friendship: Consistently use words like "friends," "family," "league," and "community" to reinforce the social aspect of the app. Frame fitness as a shared activity.
• •Keep it Fun and Playful: Use game-related terminology like "draft," "season," "playoffs," "win," and "challenge." This reinforces the core concept of gamification and keeps the tone light and engaging.
• •Focus on Motivation and Achievement: Use active, inspiring verbs and focus on the positive outcomes of using the app. Highlight the feeling of accomplishment and the fun of friendly competition.
• •Be Inclusive and Accessible: Avoid jargon and complex fitness terminology. Ensure the language is welcoming to people of all fitness levels, reinforcing that anyone can play and succeed.

Social Perception

The public and customers perceive Fantasy Fitness App as a novel and effective tool for motivation. It is seen as a fun way to engage in friendly competition and build a sense of community around fitness goals. The gamified approach is well-received, particularly the parallel to fantasy football, which makes the concept immediately understandable and appealing to a broad audience. It is viewed as a platform that fosters accountability and sportsmanship among friends and family.

Copy Examples

• •Stop Dreaming, Start Doing. Your fitness goals aren't a fantasy. With Fantasy Fitness App, they're the next level of the game. Draft your friends, challenge your rivals, and turn every healthy choice into a win. Download now and start your season of strength!
• •Your Friends Are Your New Favorite Workout Equipment. The best motivation comes from the people you know. Challenge your crew to a Fantasy Fitness league and see who really brings their A-game. It’s not just about winning; it’s about winning together.
• •Less Counting, More Competing. Forget complicated calorie counters and macro math. Our app makes fitness simple and fun. Score points for workouts, healthy meals, and even drinking water. It’s the easy way to build healthy habits and crush your goals.
• •The Easiest Win of Your Day. Earn points for every healthy decision you make. From your morning workout to choosing a salad for lunch, every action gets you closer to victory. In Fantasy Fitness, you’re the star player, and every day is game day.
• •From Couch to Champion. It doesn't matter if you're a seasoned athlete or just starting your fitness journey. Fantasy Fitness is designed for all levels. Create a league, set your own rules, and find the fun in fitness. Your comeback season starts now.