Brand Tone

Whimsical & Community-Focused

Brand Values

• •Creativity & Personalization
• •Community
• •Quality
• •Magic & Fun

Best Practices

• •Embrace the "Magic" and "Whimsy": Consistently use words like "magical," "enchanted," "whimsical," "dreamy," and "sparkle" in product descriptions, social media captions, and marketing emails to reinforce the fantasy theme.
• •Foster a Community Dialogue: Always write captions that encourage interaction. Ask questions, create polls, and use calls-to-action like "Show us your spread!" or "Tag a friend who would love this!" to maintain the community-focused feel.
• •Use a Cheerful and Personal Voice: Write as if you're talking to a friend who shares your passion. Use exclamation points and emojis where appropriate to convey enthusiasm and friendliness. Share behind-the-scenes content to reinforce the personal, small-business connection.
• •Highlight Quality and Exclusivity: In product descriptions, always mention the high-quality paper and the vibrancy of the inks. Emphasize when a design features "exclusive artwork" to communicate unique value.
• •Be Visually Consistent: Ensure that the photography and graphics used across all platforms match the brand's colorful, bright, and whimsical aesthetic. User-generated content should be curated to fit this visual identity, creating a cohesive and appealing look.

Social Perception

Fantasy Designs Planner Supplies is perceived by its customers as a high-quality, reliable, and inspiring small business. Customers express strong satisfaction with the products, frequently describing them as "beautiful," "perfect," and "vibrant." The brand is seen as an integral part of the "planner community." The owner is viewed as attentive and excellent at customer service, which builds significant trust and loyalty. The use of exclusive artwork makes the products feel unique and special.

Copy Examples

• • ✨ Get ready to make some magic! ✨ Our new 'Enchanted Forest' sticker kit has arrived. Bursting with whimsical florals, mystical creatures, and dreamy color palettes to transform your weekly spread. What adventures will you plan first? Let us know below! 👇 #FantasyDesigns #PlannerMagic #NewRelease
• • Your Story, Your Planner, Your Magic. ✨ Shop our bestselling sticker kits and washi tapes to bring your creative plans to life. High-quality, vibrant, and designed with love.
• • Unleash your inner storyteller with our "Gentle Reader" journaling kit. Filled with cozy bookish illustrations, elegant script quotes, and decorative elements, this kit is perfect for your reading journal or favorite notebook. Printed on our buttery-smooth premium paper, these stickers are a dream to use. Happy journaling!
• • Hello, Fantasy Family! ❤️ We are absolutely LOVING all the beautiful planner spreads you've been tagging us in this month! Its so inspiring to see how you use our kits. This week, we want to see your favorite washi tape combos. Share a pic in the comments for a chance to be featured on our Instagram!
• •Psst... A Magical Surprise Is Inside! ✨ (+ a little treat just for you)