Brand Tone

Imaginative, Adventurous, and Passionate.

Brand Values

• •Creativity and Self-Expression
• •Community and Inclusivity
• •Authenticity
• •Quality within its Niche

Best Practices

• •Embrace Thematic Language: Consistently use terminology from fantasy and RPGs. Words like quest, mana, charisma, stealth, alignment, critical hit, loot, inventory, and character creation will reinforce the brand's unique identity.
• •Tell a Story with Every Product: Each product is not just a collection of colors but a character class or a magical item. The copy should reflect this. Describe palettes as 'grimoires' of color, lipsticks as 'potions,' and highlighters as 'divine light.'
• •Focus on Transformation and Identity: The brand's slogan is 'Discover your inner magic and transform your look today!' All copy should tie back to this idea of empowerment, becoming a character, and expressing an identity that feels powerful and true to the user.
• •Speak Authentically to the Nerd Community: The brand's strength is its authenticity. The copy should reflect a genuine understanding of the target audience. References should be accurate and heartfelt, avoiding a superficial corporate approach to 'nerd culture.'
• •Maintain a Consistent Visual and Textual World: The imaginative language in the copy must be matched by the brand's visuals—product photography, website design, and any social media content. This creates a cohesive and immersive world that customers are excited to be a part of.

Social Perception

Fantasy Cosmetica has a notable online presence within the indie makeup community. It is frequently reviewed positively by beauty bloggers and YouTubers for its unique color stories, high pigmentation, and blendable formulas. Considered a favorite indie brand by some, its price point is medium-to-steep. The brand resonates strongly with enthusiasts of 'nerd culture,' particularly the RPG and TTRPG communities, appreciating its authenticity and connection to fantasy genres. While praised for mattes and special shades, some feedback mentions repetitive color stories and subtle duo/multichrome effects.

Copy Examples

• •Pact made. Power sealed. Unleash forbidden colors with The Warlock palette. From abyssal mattes to eldritch shimmers, this is your new source of magic. What will you create?
• •This isn't just makeup. It's armor, it's illusion, it's the final component for your spell. Forged by a fellow adventurer for your daily quest. Cruelty-free, always.
• •Master the wilds. Whether you’re tracking through a dense forest of matte greens or aiming true with a shimmering arrow of gold, the Ranger Palette is your faithful companion. Your hunt for the perfect look ends here.
• •Your inventory is running low! Restock your beauty arsenal and get 10% off with code FC10. Free shipping on all US quests over $100.
• •You’ve passed your charisma check! We were captivated by your creations. Show us the adventurer you’ve become—tag your look with #FantasyCosmetica to be featured in our Hall of Heroes.