Brand Tone

Independent and Alternative, Literate and Audacious, Passionate and Dedicated, Curatorial and Respectful of the Art Form, Sometimes Combative or Controversial, Uncompromising

Brand Values

• •Artistic Integrity and Freedom
• •Championing Comics as Art
• •Innovation and Originality
• •Quality and Craftsmanship
• •Preservation of Comics History
• •Supporting Unfettered Voices
• •Critical Engagement

Best Practices

• •Embrace the "Alternative" Edge: Don't shy away from language that is intelligent, slightly irreverent, or challenges conventional thinking about comics.
• •Champion the Artist: Always position the cartoonists and their unique visions at forefront. Highlight their skill, originality, and the personal nature of their work.
• •Speak to the "Thinking Reader": Use language that appeals to an audience interested in art, culture, and sophisticated storytelling. Avoid overly simplistic or generic marketing phrases.
• •Maintain a Tone of Passionate Authority: Convey deep knowledge and love for the comics medium, positioning Fantagraphics as a trusted curator and a vital part of comics history and its future.
• •Be Authentic and Uncompromising: Let the passion for the art form shine through. The copy should feel genuine and reflect the same commitment to quality and artistic integrity that defines Fantagraphics' publishing philosophy.

Social Perception

Highly Respected within the Comics Community, A Champion of Artists, Publisher of High-Quality, Important Works, Intellectual and Discerning, Sometimes Perceived as Elitist, Reliable and Trustworthy, A "Torchbearer" for Art Comics

Copy Examples

• •Headline: Beyond the Capes. Beyond the Ordinary. Body: Dive into worlds crafted by visionary artists who redefine what comics can be. Discover your next obsession with Fantagraphics.
• •Headline: Uncompromising Art. Unforgettable Stories. Body: For over 40 years, we've championed the cartoonists who dare to be different. Experience the power of unfettered expression. Explore Fantagraphics.
• •Headline: More Than Just Ink on Paper. It's a Statement. Body: We publish comics for thinking readers. For those who seek depth, challenge, and artistry. Find your voice within the pages of a Fantagraphics book.
• •Headline: The World's Greatest Cartoonists Call Us Home. Body: From revered masters to bold new talents, we're dedicated to bringing you the pinnacle of graphic storytelling. Curated with passion, crafted with care. This is Fantagraphics.
• •Headline: Still Pushing Boundaries After All These Years. Body: We believe in the power of comics to provoke, inspire, and transform. Join the conversation. Explore the legacy and future of comic art with Fantagraphics.