Brand Tone

Enthusiastic & Sporty, Service-Oriented & Accommodating, Value-Driven, Confident & Experienced

Brand Values

• •Customization & Personalization
• •Quality Craftsmanship
• •Affordability
• •Customer Focus
• •Variety & Extensive Choice

Best Practices

• •Develop Clear Brand Voice Guidelines: Document the desired tone (e.g., Enthusiastic, Confident, Value-Driven), including "do's and don'ts," specific vocabulary, and examples of good and bad copy.
• •Train All Content Creators: Ensure everyone who writes for the brand (marketing, customer service, social media) understands and can apply the brand voice guidelines consistently.
• •Use a Content Calendar & Style Guide: Plan content themes and messaging in advance, ensuring they align with the brand's values and tone. A style guide can cover grammar, punctuation, and formatting, in addition to tone.
• •Prioritize Authenticity and Transparency: Especially given the mixed reviews regarding customer service and legitimacy concerns, the tone should be reassuring and actions should back up claims. Address customer feedback openly and honestly where appropriate.
• •Review and Refine Regularly: Periodically audit website copy, social media posts, and customer service communications to ensure they are on-brand. Collect feedback and make adjustments to the guidelines as the brand evolves.

Social Perception

Generally seen as a provider of specialized, customizable sports gear. They cater to a niche of sports fans, teams, and individuals looking for personalized apparel.

Copy Examples

• •Headline: Your Team. Your Design. Our Craftsmanship. Body: Get the standout look your team deserves! At FansCustom, we bring your vision to life with premium quality custom jerseys, shorts, and hoodies, all at prices that make sense. Design yours today and enjoy free U.S. shipping!
• •Social Media Post: Game day is calling! 📢 What custom gear are you rocking? Show off your unique FansCustom style by tagging us #Fanscustom for a chance to be featured. Let's see those winning looks!
• •Email Subject: Unleash Your Inner Designer (and Save 15%!) Body: For over 16 years, FansCustom has been the trusted source for top-quality, affordable custom sportswear. From the field to the fans, we put the power of personalization in your hands. Start creating your dream jersey now and get 15% off your first order!
• •Product Description Snippet: Crafted by experts, designed by you. Our [Product Name, e.g., "Custom Black Red-White Mesh Authentic Football Jersey"] features premium tackle twill lettering and durable, breathable fabric, ensuring you look and feel like a pro. Choose your name, number, and colors – we’ll handle the precision.
• •Website Banner: Don't Just Be a Fan. Be FansCustom. Experience the thrill of truly personalized sportswear. With 200+ new styles monthly and expert embroidery, your perfect gear is waiting.