Brand Tone

Problem-Solving, Reassuring, and Technical.

Brand Values

• •Efficacy and Reliability
• •Health and Safety
• •Innovation
• •Environmental Responsibility
• •Customer Trust

Best Practices

• •Lead with the Problem, Sell the Solution: Always start by acknowledging the customer's frustration with pests. This creates an immediate connection. Then, present 3A MATE as the definitive, long-term solution.
• •Anchor Claims with Proof: Always back up statements with specific data points. Instead of "works well," use "Certified 100% effective for 5 years." Instead of "safe," mention "Non-toxic and A+ rated for indoor air." This builds credibility.
• •Use a Reassuring Vocabulary: Incorporate words like "guaranteed," "certified," "safe," "protection," and "peace of mind" to alleviate customer concerns about both effectiveness and safety.
• •Emphasize the "Set It and Forget It" Benefit: Highlight the convenience and long-lasting nature of the paint. It's a one-time application that provides years of protection, unlike daily sprays or temporary traps.
• •Maintain a Clean, Modern Aesthetic: The brand's visual identity should mirror its values of cleanliness, safety, and innovation. Use clear fonts, a simple color palette, and high-quality images that depict serene, pest-free environments. This reinforces the message that the product creates a healthier living space.

Social Perception

The public perception of Fan Paint and its product, Artilin 3A MATE, is highly positive, albeit within a niche market. It is perceived as a Credible Solution, a Safe Alternative, and a Trustworthy Business.

Copy Examples

• •Your Home Should Be a No-Fly Zone. Tired of mosquitoes, flies, and unseen mites? Stop spraying chemicals. Reclaim your space with 3A MATE, the revolutionary paint that creates an invisible, insect-free shield on your walls for 5 years. Safe for family, pets, and the planet.
• •Breathe easy. Live comfortably. Our non-toxic, A+ rated anti-insect paint eliminates pests on contact without odors or harmful sprays. Protect your home and your loved ones. That’s the Fan Paint promise. #HealthyHome #PestFree #PeaceOfMind
• •How One Coat of Paint Guarantees a Pest-Free Home for Over 5 Years. Forget temporary solutions. Artilin 3A MATE is scientifically certified to eliminate 99.9% of mosquitoes and other insects on contact. Discover the technology that makes it possible.
• •The Sustainable Way to Stop Insects. One can of ecological paint = 5 years of protection. No waste, no fumes, no pests.
• •Don't Just Paint Your Walls. Protect Your Home. Shop the 5-Year Solution