Brand Tone

Enthusiastic & Passionate, Community-Oriented, Authentic & Trustworthy, Accessible & Service-Oriented, Minnesota-Centric

Brand Values

• •Authenticity
• •Fan Connection/Experience
• •Community
• •Quality
• •Customer Satisfaction
• •Local Focus

Best Practices

• •Emphasize 'Authentiq': Consistently use and reinforce the 'Authentiq' tagline and the concept of authenticity, especially when describing autographed items and collectibles. This builds trust and aligns with a core brand value.
• •Speak the Fan's Language: Use terminology and express enthusiasm that resonates with dedicated sports fans and collectors (e.g., 'fresh ink,' 'legend,' 'game day,' 'prized memorabilia'). Show passion for Minnesota sports.
• •Highlight Community & Exclusivity: Promote the 'Ink Addicts' group and exclusive signing events. Use language that makes fans feel part of an inner circle with access to unique items and experiences.
• •Maintain a Positive and Approachable Voice: Even when promoting high-value collectibles, keep the tone friendly and service-oriented. Ensure calls to action are clear and helpful.
• •Showcase Minnesota Pride: Regularly feature Minnesota teams, athletes, and local connections in your copy. This reinforces your niche and appeals directly to your primary target audience.

Social Perception

Positive for Autographed Memorabilia, Community Hub for Collectors, Good Customer Service, Specialized/Niche, Trusted for Authenticity

Copy Examples

• •Headline (Event Promotion): Meet Vikings Legend [Player Name]! Get Your Authentic Autograph at Fan HQ - Where Minnesota Sports Memories Are Made. Body: Don't miss your chance to meet [Player Name] LIVE at Fan HQ! Secure your tickets now for an exclusive signing event. Bring your prized memorabilia or choose from our selection of 'Authentiq' items. If it came from HQ, you know it's real!
• •Headline (New Product Arrival): Fresh Ink! Just Dropped: Exclusive Justin Jefferson Autographed Jerseys. Only at Fan HQ. Body: The latest 'Authentiq' collectibles have landed! Score a stunning Justin Jefferson autographed jersey, fully licensed and guaranteed authentic. Perfect for the ultimate Vikings fan. Shop now at fanhqstore.com or visit us at Ridgedale Center. Limited stock available!
• •Headline (Community Engagement - Facebook Group): Calling All Fan HQ Ink Addicts! 🚨 Show Us Your Favorite Haul from This Week's Auction & Win! Body: You snagged some incredible pieces in our latest Ink Addicts auction! Post a photo of your new favorite autographed item in the comments below. One lucky fan will win a [Small Prize, e.g., Fan HQ Gift Card / Discount Code]. Let's see those 'Authentiq' treasures!
• •Headline (Brand Story/Value Proposition): More Than Memorabilia. It's Minnesota Pride. It's Authentic. It's Fan HQ. Body: At Fan HQ, we're fans first. That's why we're dedicated to bringing you officially licensed apparel and 100% authentic signed collectibles from your favorite Minnesota sports heroes. From the roar of the crowd to the thrill of the autograph – If it came from HQ, It's Authentiq!
• •Headline (General Store Promotion): Your Minnesota Sports Headquarters! Jerseys, Hats, Autographs & More. Fan HQ Has It All. Body: Gear up for game day or find that perfect 'Authentiq' collectible at Fan HQ! From the latest Wild jerseys to rare Twins autographed memorabilia, we're your #1 stop. Shop online or visit our Ridgedale store. Flat rate shipping & free in-store pickup available!