Brand Tone

Friendly & Relatable, Supportive & Empowering, Trendy & Fashion-Conscious, Enthusiastic & Passionate, Approachable & Community-Oriented

Brand Values

• •Female Empowerment/Support ("Girl's Girls")
• •Authenticity & Genuineness
• •Community & Connection
• •Style & Versatility
• •Affordability & Quality
• •Passion for Sports/Teams
• •Entrepreneurship & Friendship
• •Inclusivity

Best Practices

• •Embrace "Girl's Girl" Language: Use inclusive, supportive, and empowering words. Phrases like "we," "us," "together," and directly addressing "Fan Girls" will reinforce community.
• •Stay Authentic & Relatable: Share behind-the-scenes glimpses, founder stories, or user-generated content. Keep the language conversational and genuine, like talking to a friend.
• •Highlight Versatility & Style: Consistently mention how the apparel can be worn beyond just game day. Emphasize the trendy and understated nature of the designs.
• •Infuse Passion & Enthusiasm: Let the genuine love for sports and the fan experience shine through. Use exclamation points appropriately and energetic verbs.
• •Maintain a Friendly & Approachable Voice: Even in more formal announcements, keep the tone warm. Use friendly greetings and sign-offs, reflecting the founders' personalities. Regularly engage with comments and messages on social media to further this.

Social Perception

Positive Community, Stylish & Needed Niche, Supportive of Women, Engaged & Modern

Copy Examples

• •Instagram Post (New Arrival): Game day just got a MAJOR upgrade! ✨ Our new [College Name] embroidered crew is here to keep you cozy and chic in the stands or on the couch. Who says you can't be the best-dressed fan? 😉 Tap to shop & show your spirit! #FanGirlClothing #GameDayStyle #SupportInStyle #CollegeFootball #GirlsSupportingGirls
• •Facebook Ad (Community Focus): More than just a brand, Fan Girl is a LIFESTYLE! 🏈❤️ Join our exclusive Facebook Fan Girl Community Group to connect with other amazing fans, get style inspo, and be the first to know about new drops! Because being a fan is always better together. Link in bio! #FanGirlCommunity #TrendyGameDay #WomenOwned #MinnesotaMade
• •TikTok Video Caption (Styling Tip): From the stadium to street style! 💃 Watch how we take our classic Fan Girl tee from game day glam to everyday chic. Versatility is our middle name! 😉 What's your fave way to style your gear? #FanGirlClothing #OOTD #GameDayOutfit #StyleHack #VersatileFashion #ForTheGirls
• •Website Banner (Brand Value): Fan Girl Clothing: For the hardworking, authentic, and genuine woman who loves her team. Trendy, affordable styles designed by fan girls, for fan girls. Look good, feel comfortable, and cheer LOUD! #FanGirlLifestyle #SupportYourTeam
• •Email Newsletter Subject (Sale Promotion): 🎉 Score Big! 🎉 Up to 30% OFF Your Fave Game Day Looks!(Email Body Snippet): Hey Fan Girl! Don't miss out on our biggest sale of the season. Stock up on trendy, versatile pieces perfect for cheering on the [Your Team Name/Local Team] or just repping your fan status in style. It's time to treat yourself! Shop now and show 'em how it's done. xoxo - Callie & Jayme