Brand Tone

Personal and Heartfelt, Celebratory and Expressive, Simple and Appreciative, Handcrafted and Authentic, Friendly and Customer-Oriented

Brand Values

• •Authenticity & Craftsmanship
• •Celebration & Joy
• •Connection & Relationships
• •Simplicity & Meaning
• •Resilience & Self-Expression

Best Practices

• •Tell Your Story Authentically: Continue to weave the brand's origin story and the "why" behind Fanfarria into your communication. This personal touch resonates with customers.
• •Emphasize "Handmade" and "Celebration": Consistently use keywords that highlight the craftsmanship (e.g., "handcrafted," "handmade," "braided by hand") and the celebratory nature of the brand (e.g., "celebrate," "joy," "shine," "express").
• •Focus on Connection and Meaning: When describing products, especially couple or family sets, highlight the emotional value and the connections they represent.
• •Maintain a Warm and Approachable Voice: Mirror the friendly and responsive customer service in all written communications. Use inviting language and address the customer directly.
• •Balance "Loud" with "Simple": Acknowledge the bold spirit of "Fanfarria" while also underscoring the appreciation for simplicity and meaningful, everyday pieces. This duality is a unique aspect of the brand.

Social Perception

Positive customer feedback, Appreciation for handmade quality, Good customer service, Smooth shipping and cute packaging.

Copy Examples

• •Fanfarria: Wear Your Story. Celebrate Every Moment. Born from a journey of resilience, each Fanfarria piece is handcrafted with love in Florida, a small celebration of life's simple joys and meaningful connections. Find a symbol that speaks to your heart.
• •Simple Knots, Strong Bonds. Discover our collection of braided bracelets and anklets, meticulously handmade to represent the connections you cherish. Perfect for couples, families, or a little reminder just for you. Because the simplest things often hold the most meaning.
• •Let Your Spirit Shine. Be a Fanfare. Why Fanfarria? Because life is a celebration, and your unique spirit deserves to be seen! Our handcrafted jewelry is designed to get you noticed, reflecting the beauty of nature, love, and the adventures that make you, you.
• •Handcrafted with Heart, From Our Hands to Yours. Every Fanfarria piece is more than just jewelry; it's a token of passion, crafted using ancient braiding techniques. We pour our energy and spirit into creating something that brings you happiness and pride, every single day.
• •Find Your Beach Vibe. Handmade in Florida. Embrace the simple adventure with our boho-inspired anklets and bracelets. Waterproof, adjustable, and made for everyday wear – carry a piece of the Sunshine State with you and celebrate the creative, free life.