Brand Tone

Whimsical, Passionate, and Community-Oriented

Brand Values

• •Nostalgia and Escapism
• •Quality and Experience
• •Passion and Authenticity
• •Creativity and Self-Expression

Best Practices

• •Embrace the "Magic" Lexicon
• •Speak from a Fan's Perspective
• •Focus on Sensory Experience and Emotion
• •Foster Community Interaction
• •Maintain a Balance of Whimsy and Professionalism

Social Perception

The brand enjoys an overwhelmingly positive reputation, is seen as a trusted source for niche products, offers effective and evocative scents, and is perceived as professional and reliable despite its whimsical nature.

Copy Examples

• •That feeling when you find a new favorite story. ✨ We’ve captured the magic of wandering through shelves of endless worlds with our new 'Bookshop Café' candle. Notes of aged paper, rich coffee, and a hint of sweet pastry will transport you to your own reading nook. Tap to shop and let your next adventure begin. #FandomsAndFairytales #BookLover #CozyVibes #NewRelease #CandleMagic
• •POV: You found the secret to making your whole house feel like your favorite magical castle. Our wax melts are basically a portal to another world. Which world should you escape to next? 😉
• •Psst... A Little Bit of Magic is on Sale! ✨ Hey [Customer Name], Ready to make your world a little more enchanting? For a limited time, escape with your favorite scents and stories. Our Summerween Weekend is here with 15% off to celebrate your favorite fandoms!
• •It’s time for a fantasy draft! If you could spend a day in ANY fictional world from our collections, where would you go and why? A stroll through a magical theme park, a class at a wizarding school, or a visit to a galaxy far, far away? Let us know in the comments! We love hearing about your favorite escapes. 👇 #Community #Fantasy #FandomFamily
• •Don't Just Love Your Fandom. Live In It. Handcrafted scents and apparel that bring your favorite stories and magical memories to life.