Brand Tone

Whimsical & Celebratory (Playful, Imaginative, Fun, Energetic)

Brand Values

• •Style & Uniqueness
• •Handmade & Personalized Touch
• •Joy & Imagination
• •Customer Experience

Best Practices

• •Lead with Imagination: Start captions and descriptions with words that evoke magic, fun, or celebration (e.g., "Magical," "Adventure," "Sparkle," "Celebrate").
• •Use Celebratory Language: Frame products around events and milestones. Use phrases like "Perfect for their first birthday," "Holiday-ready," or "The star of the party."
• •Incorporate Playful Emojis: Use emojis like ", ", ", and ", and ", and ", and ", and " to add visual energy and emotion that aligns with the whimsical and celebratory tone.
• •Speak to the Parent, Delight the Child: Write copy that appeals to the parent's desire for quality and unique style, while using language and visuals that a child would find exciting and fun.
• •Maintain a Positive and Uplifting Voice: Even when addressing customer service issues, maintain a helpful, positive, and friendly tone. In marketing copy, focus entirely on the joy and confidence the clothes bring to children.

Social Perception

Fancy Shmancy Baby is perceived as a go-to source for unique, adorable, and high-quality special-occasion wear for children. The brand is highly regarded for its distinctive designs and ability to bring joy to families, despite occasional minor operational complaints regarding shipping.

Copy Examples

• •✨ Make way for magic! Our new Twinkle Star Tutu Dress has just landed. Perfect for birthday parties, magical playdates, and for the little star who was born to shine. Tap to shop and let the adventure begin! #FancyShmancyBaby #TutuCute #KidsFashion
• •Who says spooky can't be stylish? Our Velvet Witch Costume is here to cast a spell of cuteness! Made with soft, velvety material and a whimsical star-dusted cape, it is designed for a full day of magical fun without any itchiness. Get ready for the most adorable "trick-or-treat" on the block!
• •Searching for a gift that is as unique as they are? Give the gift of imagination! From personalized birthday dresses to the cuddliest lounge sets, Fancy Shmancy Baby has the perfect outfit to make any little one feel special. Shop our gift guide today!
• •Ho-Ho-How Cute! The Holiday Collection is Here!
• •For the adventurers, the dreamers, and the party-goers. We make clothes that inspire more play, more creativity, and more fun. Welcome to Fancy Shmancy.