Brand Tone

craftsman-focused and appreciative of quality

Brand Values

• •Craftsmanship
• •Quality Materials
• •Global Connection
• •Durability & Timelessness

Best Practices

• •Develop a Clear Brand Voice Guide: Document the desired tone, key messaging points, and words/phrases to use or avoid. This ensures everyone writing for the brand is aligned.
• •Focus on Storytelling: Share the stories of the artisans, the origin of the materials, and the care that goes into making each product. This reinforces the craftsmanship and quality values.
• •Highlight Uniqueness and Benefits: Emphasize what makes EverHandmade products special – the handmade aspect, the quality of leather, the timeless design, and how these benefit the customer (e.g., durability, style, a unique item).
• •Maintain Transparency (Especially Crucial Given Current Negative Feedback): While highlighting positives, ensure claims are accurate. If addressing shipping or customer service, do so honestly and focus on improvements (once implemented). Building trust is paramount.
• •Be Consistent Across All Touchpoints: Ensure the tone used in product descriptions, the About Us page, email communication, and any future social media aligns. Inconsistency can confuse customers and damage brand perception.

Social Perception

mixed

Copy Examples

• •Experience the Enduring Art of Leather. More than just a bag, it's a testament to generations of craftsmanship. Discover the difference hand-selected Italian leather and meticulous stitching make. Own a piece that tells a story, yours and ours.
• •Crafted by Hand, Designed for Life. Our artisans pour over a decade of expertise into every cut, every stitch, every detail. The result? Leather goods that aren't just beautiful, but are built to journey with you, acquiring character with every year.
• •The Soul of Leather, From Our Hands to Yours. We scour the globe for the finest hides, bringing together a village of master craftsmen to create something truly special. Feel the passion and dedication in every EverHandmade piece.
• •Timeless Style, Modern Craft. Investing in an EverHandmade wallet isn't just a purchase, it's an appreciation for quality that transcends trends. Discover leather that darkens and grows more attractive with time, a true companion.
• •Beyond the Ordinary. Beyond Expectation. Each of our handmade leather items is a promise of unparalleled quality and the enduring spirit of true craftsmanship. Elevate your everyday with a touch of artisanal excellence.