Brand Tone

Professional, Aspirational, and Trustworthy

Brand Values

• •Quality
• •Customer-Centricity
• •Empowerment
• •Inclusivity

Best Practices

• •Develop a Brand Lexicon: Create a list of "on-brand" words (e.g., premier, curated, empower, flawless, radiant) and "off-brand" words (e.g., cheap, fake, stuff) to ensure consistency across all written content.
• •Focus on "You" Statements: Address the customer directly in copy ("You can achieve...") to make the messaging more personal and centered on their needs and aspirations, reinforcing the customer-centric value.
• •Highlight Quality and Trust: In every product description, include a trust-building detail, such as "ethically sourced," "100% virgin hair," or "expertly crafted," to substantiate claims of quality.
• •Maintain a Professional and Empowering Tone: Avoid overly casual slang or hype-driven language. The tone should remain sophisticated and inspiring, aligning with the "premier" positioning of the brand.
• •Create a Clear Content Mission Statement: Establish a guiding principle for all content, such as: "Our content empowers individuals by providing expert advice and showcasing high-quality beauty solutions that inspire confidence." This ensures all copy serves a unified purpose.

Social Perception

Neutral and largely undefined due to a lack of significant online footprint and potential for customer confusion with similarly named local stores.

Copy Examples

• •Experience the Luxury of Choice. Our premier virgin hair extensions are crafted for unparalleled quality and flawless style. Find your perfect match today.
• •Unleash your confidence with The 'Aura' Wig. Ethically sourced and expertly crafted, this unit offers a natural look and feel that lasts. It's not just hair, it's a statement.
• •Elegance is an attitude. Our high-quality lashes are designed to enhance your natural beauty and empower you for whatever the day holds. #FancyBeauty #LuxuryLashes #Empowerment
• •A Special Offer on Your Next Step to Confidence.
• •At Fancy Beauty Supplies, we believe in more than just products; we believe in the power of self-expression. We are committed to providing you with exceptional quality and service you can trust on your beauty journey.