Brand Tone

Passionate & Enthusiastic, Expert & Knowledgeable, Approachable & Friendly, Community-Oriented, Customer-Centric, Aspirational & High-Quality

Brand Values

• •Passion for Cycling
• •Quality & Expertise
• •Customization & Personalization
• •Customer Satisfaction & Service
• •Community Involvement
• •Integrity & Honesty
• •Independence

Best Practices

• •Speak from Passion: Infuse copy with genuine enthusiasm for mountain biking. Use language that resonates with riders (e.g., "shred," "dialed in," "send it").
• •Show, Don't Just Tell, Expertise: Instead of simply stating you're experts, demonstrate it through detailed product descriptions, tech tips, and insightful advice that shows a deep understanding of the products and their application.
• •Prioritize the Rider's Dream: Frame copy around the benefit to the customer – achieving their "dream bike" or having the best possible riding experience.
• •Be Approachable and Inclusive: While highlighting high-end products, ensure the language is welcoming to all levels of riders, avoiding overly exclusionary jargon without explanation.
• •Foster Community: Use language that builds connection, references the shared joy of riding, and highlights community involvement when appropriate.

Social Perception

Highly Reputable, Knowledgeable Experts, Premium Service & Products, Go-To for Custom Builds, Supportive & Friendly, Community Pillar

Copy Examples

• •Headline: Your Dream Ride, Built By Riders Who Get It. Body: At Fanatik, we don't just sell bikes; we live them. Our team of passionate mountain bikers is here to help you spec every detail of your ultimate custom build, from frame to a single spoke. Let's make your dream a reality.
• •Headline: Beyond the Spec Sheet: Real-World Expertise. Body: Choosing the right gear can be overwhelming. That's why our crew tests what we sell on the same trails you ride. Get honest advice and insights that go beyond the catalog, ensuring you get the perfect setup for your style.
• •Headline: The Trail Starts Here. And So Does Your Perfect Bike. Body: Nestled in the heart of legendary PNW trails, Fanatik Bike Co. is your hub for all things mountain biking. Whether you're a seasoned pro or just starting to explore, we offer the bikes, gear, and expert service to elevate every ride.
• •Headline: Custom Isn't Just a Service, It's Our Specialty. Body: Why settle for off-the-rack when you can have a bike built precisely for you? Our renowned Bike Builder lets you handpick every component. Don't just buy a bike, create *your* bike with Fanatik.
• •Headline: More Than a Shop, We're Your Riding Partners. Body: From your first custom build inquiry to post-ride tune-ups and trail advice, the Fanatik team is with you every step of the way. We're passionate about bikes and dedicated to helping you get the most out of every moment on two wheels.