Brand Tone

Nurturing, Empowering, Natural, Ethical, Luxurious, High-Quality, Community-Focused, Relatable, Expert, and Informative

Brand Values

• •Natural Efficacy
• •Quality & Purity
• •Ethical Practices
• •Customer Empowerment & Confidence
• •Authenticity & Transparency
• •Expertise & Innovation
• •Community Building
• •Trusted for Hair Solutions

Best Practices

• •Tell the Founder's Story & Share Values: Weave the brand's origin, passion for quality, and ethical commitments into website copy, social media, and email marketing to build authenticity and connection.
• •Highlight expertise in areas like their specialized smoothing treatments.
• •Emphasize 'real ingredients, real results, real confidence' in your messaging.
• •Maintain a nurturing and empowering tone, focusing on building confidence.
• •Clearly differentiate your brand from other 'Fam Salon' or 'Fams Beauty' entities online by highlighting your unique focus on natural hair care products and shea butter smoothing treatments.

Social Perception

A trusted and ethical brand that provides effective natural hair care solutions, empowers women, and fosters a supportive community.

Copy Examples

• •Unlock your hair's potential with our natural hair growth oil.
• •Experience the simplicity and effectiveness of our Rice Water Shampoo and Conditioner.
• •Our cruelty-free products, developed in partnership with advanced laboratories, respect both you and the planet.
• •Welcome to our cosy and warm salon, designed for magnificent services.
• •Lissage Karité: Specially designed for pregnant women. Book your appointment at famsbeauty.com