Brand Tone

Aspirational, confident, and rooted in urban culture.

Brand Values

• •Exclusivity
• •Style-Consciousness
• •Ambition

Best Practices

• •Embrace Confident Language: Use bold, declarative sentences. Avoid hesitant or overly descriptive language. The tone should be as confident as the brand name implies.
• •Leverage Scarcity and Exclusivity: Incorporate words like "Limited," "Exclusive," "The Drop," and "Sold Out" into the copy to reinforce the value of the products and encourage immediate action.
• •Stay Rooted in Urban Culture: Reference city life, music, and art to connect with the target streetwear audience. Use slang and cultural touchstones that feel authentic to the London scene.
• •Keep it Short and Punchy: Streetwear marketing is often visual. The copy should complement the visuals, not overpower them. Use concise, memorable phrases and strong calls to action.
• •Create a Sense of an 'Inside Joke': The brand name "Famously Famous" is slightly ironic. Play with this by writing copy that makes the customer feel like they are part of an exclusive club that "gets it."

Social Perception

A blank slate, perceived as mysterious and exclusive due to limited online presence and password protection, potentially leading to skepticism or a pre-launch impression.

Copy Examples

• •Not for the background. The new collection is here for those who know they're meant for the spotlight. Wear it like you mean it. Famously Famous: The London Edit.
• •Some nights are worth remembering. The Midnight Jacket is your uniform for all of them. Built for the city, designed to stand out. Limited run. Don't miss out twice.
• •Famously Famous | London Streetwear. You know our name for a reason. #FamouslyFamous
• •You asked. We listened. The Crux Sweats are back in stock.
• •Tired of blending in? So are we. Famously Famous is streetwear for the unapologetic. Shop the drop before it's history. Again.