Brand Tone

Humorous, Playful, Festive, Family-Oriented, Nostalgic

Brand Values

• •Fun and Entertainment
• •Family Connection and Togetherness
• •Holiday Spirit and Tradition
• •Self-Expression (with a twist of irony)
• •Quality

Best Practices

• •Use humor and playful language to emphasize the fun aspect of 'ugly' Christmas sweaters.
• •Highlight the festive and celebratory nature of the products, focusing on holiday spirit.
• •Incorporate family-oriented and inclusive messaging to promote togetherness.
• •Reference nostalgic elements of Christmas traditions to evoke positive emotions.
• •Address quality concerns by emphasizing the use of comfortable and durable materials, including organic cotton when applicable.

Social Perception

Trendy, Fun, Good for Gifting and Parties, Comfortable

Copy Examples

• •"Get ready to sleigh the holidays with our ridiculously awesome ugly Christmas sweaters!"
• •"Matching family sweaters? Oh deer, it's the most wonderful time of the year!"
• •"Don't be a cotton-headed ninny muggins, grab your ugly sweater and spread some cheer!"
• •"Making spirits bright (and sweaters ugly) since [Year Established]!"
• •"Warning: Our sweaters may cause uncontrollable laughter and holiday cheer."