Brand Tone

approachable, trustworthy, and passionate

Brand Values

• •Family and Tradition
• •Quality and Craftsmanship
• •Authenticity
• •Customer Satisfaction

Best Practices

• •Always Emphasize 'Family' and 'Home': Whether writing a product description or a social media post, consistently weave in the narrative of a family-run business and homestyle quality. Use words like "our family," "tradition," and "homemade taste."
• •Use Sensory and Evocative Language: Describe the products in a way that engages the senses. Use words like "succulent," "tender," "savory," "smoky," and "perfectly seasoned" to make the descriptions more compelling and aligned with a passion for food.
• •Maintain an Approachable Voice: Write in a conversational and friendly manner. Address the customer directly using "you" and "your." Avoid overly technical jargon or a stiff, corporate tone.
• •Show, Don't Just Tell, the Quality: Instead of just saying the jerky is high-quality, describe the process that makes it so—mentioning "small batches," "premium cuts," and "slow-cooked perfection." This reinforces the value and justifies the premium nature of the product.
• •Let Customer Voices Reinforce the Brand: Continue to leverage customer testimonials in marketing materials. Featuring authentic feedback from other "family" members (your customers) is a powerful way to build trust and maintain the brand's community-focused, trustworthy image.

Social Perception

Customers perceive FAMILY'S BEST JERKY as a high-quality, premium product that stands out from competitors, frequently praising its flavor and tenderness. The family-owned aspect is a significant positive differentiator, fostering trust and connection. The overall perception is of a small, dedicated producer crafting a superior product with care.

Copy Examples

• •Taste the Tradition. Our family's secret recipe is in every tender bite. Small batch, big flavor, straight from our family to yours.
• •Some things are too good to share. Our Dad's Bourbon jerky is one of them. Marinated in a rich, smooth bourbon BBQ sauce and slow-cooked to perfection, each piece is a tender, savory indulgence you'll want to keep all to yourself.
• •We're not just a business; we're a family. For us, making jerky is a tradition passed down with care. We use only premium American beef and our time-tested recipes to ensure every bag of Family's Best Jerky delivers the homestyle flavor you deserve.
• •Tired of tough, bland jerky? You deserve better. Experience the difference with our handcrafted, small-batch jerky. It's juicy, packed with flavor, and made with love. Tap to discover your new favorite snack!
• •A taste of home is waiting for you.