Brand Tone

friendly, helpful, community-oriented, and enthusiastic

Brand Values

• •Family
• •Customer Service & Support
• •Community Focus
• •Passion for Hobbies
• •Accessibility/Convenience

Best Practices

• •Always Emphasize "Family" and "Community": Whether it's talking about family activities or local RC groups, keep these core values at the forefront. Use inclusive language.
• •Maintain a Helpful and Approachable Voice: Frame communications around helping customers solve problems or enhance their hobby experience. Be open to questions and provide thorough answers. Even online, make it feel like a friendly chat in the store.
• •Show Genuine Enthusiasm: Let the passion for hobbies shine through. Use positive and energetic language when describing products, events, or the hobby itself. Share excitement for new arrivals or customer projects.
• •Be Personal and Authentic: Remind customers that it's a family-owned local business. Referring to staff by name (like Billy) can enhance this. Share stories or customer highlights when appropriate.
• •Focus on Solutions and Support: Highlight how Family Hobbies supports hobbyists beyond just selling products – repairs, advice, special orders, and trade-ins. This reinforces their value and commitment to the customer.

Social Perception

Family Hobbies is generally perceived very positively by its customers and the local RC community. They are seen as a reliable and well-stocked local hobby shop. Staff are viewed as knowledgeable, friendly, and genuinely helpful. The shop is considered a valuable community resource, supporting local hobbyists and clubs. Customers appreciate the family-owned atmosphere and the personal touch. They are seen as fairly priced and willing to compete with online retailers.

Copy Examples

• •Headline: Share the Fun: Your Next Family Adventure Starts at Family Hobbies! Body: "Life's too short not to enjoy it with loved ones! At Family Hobbies, we're more than just a store; we're a family of enthusiasts ready to help yours find its next passion. From high-flying drones to detailed model kits, let's build memories together. Visit us in Smyrna – where enthusiasm is unlimited!" (Reflects: Family, Enthusiasm, Community)
• •Headline: Got RC Questions? Billy & The Team Have Answers! Body: "Stuck on a repair or wondering which RC truck can handle your backyard track? Swing by Family Hobbies! Our own Billy Clemons and our knowledgeable team are here to help you troubleshoot, find the perfect part, or choose your next awesome vehicle. We love talking hobbies!" (Reflects: Helpfulness, Knowledge, Passion)
• •Headline: Your Local Hub for All Things RC (And More!) Body: "Why click endlessly online when your RC haven is right here in Smyrna? Family Hobbies offers a huge selection, fair prices (we even price match!), and the friendliest advice in Tennessee. Plus, shop our used gear for great deals! Support local, play local." (Reflects: Community, Value, Customer Service)
• •Headline: Don't Let a Breakdown Bench Your Fun! Expert RC Repair Services. Body: "A broken part shouldn't mean game over. Bring your RC car, truck, plane, or drone to Family Hobbies! We offer expert repair services at $40/hour (plus parts) to get you back in action. Or, if you're a DIYer, we'll help you find exactly what you need to fix it yourself!" (Reflects: Support, Helpfulness, Expertise)
• •Headline: Winter Flying, Summer Racing – The Fun Never Stops at Family Hobbies! Body: "Join the Family Hobbies community! From our weekly indoor flying events in the winter to exciting parking lot races, there's always something happening. Follow us on Facebook to stay updated and connect with fellow RC enthusiasts right here in Middle Tennessee!" (Reflects: Community, Enthusiasm, Local Focus)