Brand Tone

Personal & Empathetic, Friendly & Approachable, Creative & Craft-Oriented, Direct & Informative

Brand Values

• •Family Focus
• •Personalization & Uniqueness
• •Quality Craftsmanship
• •Customer Satisfaction & Service
• •Resilience & Passion
• •Community Connection (local vibe)

Best Practices

• •Emphasize the "Why": Always circle back to the core values of family, remembrance, and personalization. Share the founding story when appropriate to build an emotional connection.
• •Use Warm and Empathetic Language: Especially when discussing sensitive items like memorial products, adopt a tone of understanding, care, and compassion. For general products, maintain a friendly, approachable, and enthusiastic voice.
• •Highlight Customization and Craftsmanship: Consistently remind customers that items are made with care and can be tailored to their specific needs and desires. Use words like "handcrafted," "unique," "personalized," and "custom-made."
• •Be Authentic and Relatable: Share behind-the-scenes content (as seen on TikTok) and stories that reflect the real people behind the brand. This builds trust and reinforces the small, family-business feel.
• •Maintain a Positive and Solution-Oriented Approach: In all communications, from product descriptions to customer service interactions, focus on how Family First Designs can help customers create something special or solve a gifting need. Reflect the excellent service praised in reviews.

Social Perception

Positive, Trusted, Appreciated for Sentimental Value, Support for Small Business

Copy Examples

• •Keep their memory close. Our custom memorial pillows are crafted with love and care, helping you cherish the moments that matter most. Personalize yours today and hold onto a comforting reminder of your loved one. #FamilyFirstDesigns #MemorialKeepsake #CraftedWithCare
• •Celebrate togetherness! From family reunions to everyday fun, our personalized t-shirts are designed to bring your unique family spirit to life. Made with quality materials and a touch of love. Design your family's set today! #FamilyFirstDesignsMI #CustomApparel #FamilyLove #MadeForYou
• •Sip in style with a personal touch! ✨ Introducing our new line of custom tumblers – perfect for your morning coffee or staying hydrated on the go. Add your name, a special date, or a design that's uniquely YOU. Handcrafted with care, because every detail matters. #FamilyFirstDesigns #PersonalizedGifts #CustomTumbler #ShopSmall
• •More than just designs, we're about connection. As a family-owned business, every order means the world to us. We pour our passion into each creation and are here to help you bring your vision to life. Thank you for supporting our dream! #FamilyFirstDesigns #SmallBusinessLove #CustomerCare #PassionForCrafts
• •Making memories, one custom creation at a time. Whether it's a birthday, anniversary, or just because, find the perfect personalized gift at Family First Designs. Let us help you create something truly special. #FamilyFirstDesigns #GiftsFromHeart #PersonalizedForYou #SupportSmallMI