Brand Tone

Reassuring, caring, informative, helpful, reliable, trustworthy, accessible, user-friendly, direct, and solution-oriented.

Brand Values

• •Family Safety & Security
• •Peace of Mind
• •Reliability & Quality
• •Affordability & Value
• •Ease of Use & Accessibility
• •Innovation
• •Customer Support

Best Practices

• •Ensure copy consistently links product features to these key benefits.
• •The technology should feel accessible and easy to understand, reflecting the 'user-friendly' value.
• •Mention features like long battery life, durable design, lifetime warranty, and 24/7 customer support to build trust and reinforce the brand's dependability.
• •Clearly state what the product does and how it solves a specific problem for the user, focusing on tangible outcomes (e.g., 'know where your teen driver is,' 'recover stolen assets faster').
• •Stay connected, effortlessly.

Social Perception

Generally positive as a product, seen as a solution provider, with customer service being a key factor in satisfaction. Address concerns about battery life and privacy by emphasizing ease of use and responsible technology use.

Copy Examples

• •Preserve and protect loved ones.
• •Experience peace of mind.
• •Ensure safety and security.
• •Get instant alerts and precise location data right on your phone.
• •Experience the confidence of always knowing.