Brand Tone

emotional, personal, and heartfelt

Brand Values

• •Emotional Connection
• •Personalization and Uniqueness
• •Quality and Craftsmanship
• •Customer Satisfaction
• •The Joy of Giving

Best Practices

• •Lead with Emotion, Support with Logic: Always start your copy by tapping into the emotional reason for buying (love, memory, connection). Then, support it with logical reasons like the satisfaction guarantee, easy ordering process, and high-quality craftsmanship.
• •Use Storytelling in Social Media: Don't just post a picture of the product. Briefly tell the story behind it when possible (e.g., A gift for grandma's 80th birthday, Celebrating a new puppy in the family). This makes the content more engaging and relatable.
• •Incorporate "Power Words": Consistently use words that align with the brand's heartfelt tone. Examples include: Timeless, Cherish, Memory, Moment, Unique, Heartfelt, Special, Celebrate, Love, Story, Together.
• •Frame Everything as a Gift: Whether for oneself or another, position the portrait as a special "gift." This elevates its perceived value beyond a simple product. Use phrases like "The perfect gift for..." or "Give the gift of memory."
• •Leverage Customer Testimonials in Ads: Use direct quotes from happy customers in your marketing copy. A customer saying "It brought tears to my eyes" is more powerful than the brand saying "Our portraits are emotional." This builds social proof and reinforces the brand's perceived value.

Social Perception

The public perceives familiesportrait.de as a reliable and high-quality provider of personalized gifts. Customers see the brand as a way to create a unique and meaningful keepsake. The perception is overwhelmingly positive, with the brand being associated with thoughtful gifting, artistic talent, and good customer service. There is little to no negative perception found online.

Copy Examples

• •Turn Your Favorite Photo Into A Timeless Work of Art. Your family's story, beautifully hand-drawn. The most personal gift you'll ever give. Order yours today.
• •The Gift They'll Never Forget Is In This Email
• •Some stories are best told without words. We had the honor of capturing this beautiful moment for a 5-year anniversary. Here's to many more years of love and laughter! #couplesgoals #anniversarygift #loveinart #familiesportrait
• •Capture Your Happiest Moments. We create stunning, hand-drawn portraits from your photos, celebrating the people (and pets) you love most.
• •Still Thinking About It? Your custom family portrait is waiting to be created. Let our artists turn your memories into a masterpiece. 100% Satisfaction Guaranteed.