Brand Tone

Aspirational, glamorous, exclusive, confident, direct, trendy, and engaged.

Brand Values

• •Expertise & Mastery
• •Quality & Perfection
• •Fame & Self-Expression
• •Exclusivity & Trendsetting

Best Practices

• •Lead with Authority: Always position the brand from a place of expertise. Use language that reflects Jay's status as a top-tier celebrity hairstylist.
• •Leverage Aspirational Language: Use words like "exclusive," "celebrity," "mastery," "perfection," and "glamour" to reinforce the brand's high-end, aspirational identity.
• •Name-Drop Strategically: Continue to associate the brand with the high-profile celebrities Jay has worked with. This is the brand's most powerful social proof.
• •Focus on Transformation: Emphasize the outcome, not just the product. The copy should sell the feeling of confidence, fame, and self-expression that comes with wearing the wig.
• •Maintain Visual and Verbal Synergy: Ensure the glamorous, high-production value of the visuals on social media is matched by confident, luxurious, and exclusive language in captions and website copy.

Social Perception

Positive, tied to the founder's allure and celebrity connection. Perceived as high-quality, glamorous, premium, and luxury. Jay is seen as a highly skilled hairstylist capable of creating dramatic and flawless hair transformations, with notoriety from controversies not detracting from his industry credibility.

Copy Examples

• •Headline: Don't Just Follow the Trend. Set It. Body: You've seen our work on Hollywood's biggest names. Now, it's your turn. The new collection from Fame with Jay is here. Shop the looks that define fame. Call to Action: Discover Your Style.
• •Headline: The Celebrity Secret is Out. Body: Ever wonder how they achieve that flawless look? It's not magic, it's mastery. Jay, stylist to stars like Kylie Jenner and Cardi B, brings his exclusive wig designs directly to you. Experience the perfection. Call to Action: Shop Now.
• •Headline: This Isn't Just a Wig. It's Your Spotlight. Body: Crafted with 200% density and a custom fit, each unit is a masterpiece of quality and style. Stop dreaming about the limelight. Step into it. Call to Action: Find Your Fame.
• •Headline: Your Masterclass in Glamour Awaits. Body: Learn the application techniques used on A-listers. Our "What Lace?!" tutorial gives you the keys to a perfect, undetectable finish. Elevate your craft. Call to Action: Download the Masterclass.
• •Headline: The Look They're All Talking About. Body: From magazine covers to your mirror. Fame with Jay delivers the ultimate in luxury hair. Hand-sewn for fullness and colored to perfection. Are you ready for your close-up? Call to Action: Shop the Collection.