Brand Tone

Friendly, Playful, and Relatable

Brand Values

• •Authenticity
• •Confidence Empowerment
• •Community
• •Accessibility

Best Practices

• •Write Like You Talk: Use a conversational, friendly tone. Read copy out loud; if it sounds like something you would say to a friend, you're on the right track. Use contractions (e.g., you're, it's) to keep it casual.
• •Embrace the Fun: Don't be afraid to use emojis, exclamation points, and playful slang where appropriate (especially on social media). This reinforces the brand's energetic and approachable personality.
• •Focus on the Feeling, Not Just the Feature: Instead of just saying 'a polyester dress,' describe how the customer will feel wearing it: 'Feel confident and carefree in this lightweight summer dress.' Connect the clothes to an emotion or an experience.
• •Engage with Questions: End social media captions with open-ended questions to encourage comments and build community. This turns a simple post into a conversation and reinforces the brand's community value.
• •Stay True to the 'Ironic' Name: Continue to lean into the playful contrast of the name 'High Falutin''. Use it to highlight affordability and accessibility, reminding customers that looking and feeling great is for everyone, not just the 'fancy'.

Social Perception

The public and customer perception of High Falutin' is overwhelmingly positive and aligns well with the brand's intended image. They are seen as a trusted source for trendy and affordable fashion, praised for excellent and personal customer service, and perceived as fun and engaging, fostering a genuine connection with their audience.

Copy Examples

• •💥 PLOT TWIST: Your weekend plans just got a new outfit! 💥 These new arrivals are bringing the heat and we are SO here for it. Tap to shop before they’re gone... you know the drill! Which piece is calling your name? Let us know below! 👇 #HFLooks #NewCollection #OOTD
• •Life's too short for boring clothes. Look 'High Falutin'' without the high price. ✨ Shop What's New.
• •Oh, this? It’s just your new favorite outfit.
• •Tired of 'I have nothing to wear' moments? We feel you. High Falutin' is here to pack your closet with confidence! From casual-cute to weekend-wow, we've got the looks you'll actually want to wear. Come see what all the fun is about! 🛍️
• •Why blend in when you were born to stand out? This dress isn't just an outfit; it's a statement. With a flowy fit that’s perfect for dancing and a print that’s guaranteed to turn heads, you’ll be feeling like the main character you are. Pair with your favorite boots and get ready to own the room.