Brand Tone

Supportive and Encouraging, Authoritative and Knowledgeable, Problem/Solution Oriented, Community-Focused, Direct and Confident

Brand Values

• •Effectiveness & Results
• •Safety & Injury Prevention
• •Quality & Durability
• •Accessibility & Inclusivity
• •Empowerment
• •Problem Solving & Innovation

Best Practices

• •Focus on the Athlete's Journey: Frame copy around the user's challenges, aspirations, and achievements. Use "you" and speak directly to their struggles and goals (e.g., "Tired of torn hands?", "Unlock *your* potential").
• •Emphasize Solutions and Benefits, Not Just Features: While mentioning the "false grip assist platform" is good, always tie it back to what it *does* for the athlete (e.g., "balances the heel of the wrist... for a stronger transition").
• •Maintain an Encouraging and Empowering Voice: Use positive language, celebrate progress (even small wins), and inspire confidence. Avoid overly technical jargon without explanation.
• •Be Authentic and Relatable: Share the founder's story and user testimonials to build trust and show that the brand understands the athlete's experience. Acknowledge the difficulty of the skill.
• •Be Clear, Direct, and Confident in Product Claims: Clearly state the benefits (e.g., "rip less," "lifetime warranty") without hype or exaggeration, backed by the product's quality and purpose. Ensure consistency in messaging across all platforms.

Social Perception

Helpful Training Tool, Specialized Product, Addresses a Common Struggle, Mixed Views on Necessity/Price, Credibility through Association

Copy Examples

• •Headline: Stop Ripping. Start Repping. Master Your Muscle-Up. Body: Tired of torn hands and slow muscle-up progress? False Grips provide the support and comfort you need to conquer the rings. Our patented design helps you lock in the false grip, build strength, and finally nail that muscle-up. Train smarter, not just harder. Call to Action: Get Your False Grips & Unlock Your Potential!
• •Headline: The Secret Weapon for Strict Muscle-Ups? It's in the Grip. Body: The false grip is the foundation of a solid strict muscle-up, but it's tough. False Grips make it accessible. Developed by a CrossFit Games athlete, our grips reduce pain, improve stability, and accelerate your journey to ring mastery. For all skill levels. Call to Action: Shop Now & Feel the Difference.
• •Headline: From Frustration to First Muscle-Up. We've Got Your Wrists. Body: Remember the struggle? The slipping, the pain, the "will I ever get this?" False Grips were born from that exact frustration. Now, you can focus on your form and strength, not how much your wrists hurt. Made in the USA, lifetime warranty. Call to Action: See How False Grips Can Help You!
• •Social Media Post (Image: Athlete successfully performing a muscle-up with False Grips): Text: That feeling when it all clicks! 💥 @[UserTag] crushing their muscle-up goals with False Grips. Our ergonomic design makes mastering the false grip more comfortable and effective, so you can focus on getting UP! What are your muscle-up goals? Share below! #FalseGrips #MuscleUp #Gymnastics #CrossFit #RingStrength #MadeInUSA Call to Action: Tap the link in bio to learn more!
• •Email Subject: Still Chasing That Muscle-Up? Your Solution is Here. Body: Hey [Athlete Name], Is the false grip holding you back from owning the rings? You're not alone. That's why we created False Grips – the ultimate tool to help you build the specific strength and confidence needed for consistent muscle-ups. Our easy-to-follow drills and supportive community are here to guide you. Call to Action: Discover the False Grips Advantage Today!