Brand Tone

Authentic, passionate, nature-inspired, friendly, approachable, professional, trustworthy, evocative, and descriptive, aiming to create an emotional connection with the customer.

Brand Values

• •Environmental Stewardship
• •Quality Craftsmanship
• •Made in the USA
• •Customer Connection

Best Practices

• •Always connect back to nature: Whether describing a scent or sharing brand news, use language that evokes the outdoors, mountains, and forests. This reinforces the core of your brand identity.
• •Tell your story consistently: Regularly mention your mission to support the National Forest Foundation. This is a powerful part of your brand narrative and a key reason customers choose you.
• •Use descriptive and sensory language: Go beyond just listing scent notes. Describe the feeling or memory the scent is meant to evoke, using rich and appealing adjectives.
• •Maintain a warm and approachable voice: Even in professional communications, let your passion for your craft and your mission shine through. Engage with your audience in a friendly and genuine manner.
• •Showcase your values in action: Share updates on your partnership, highlight the quality of your ingredients, and feature the people behind the brand to build trust and a stronger connection with your community.

Social Perception

The public perceives Fallen Tree Candle & Co. as a high-quality, ethical, and small-business-oriented brand. Customers are drawn to the unique scents and the aesthetic of the products. The brand's environmental mission is a significant factor in their positive perception and a key differentiator in a crowded market.

Copy Examples

• •Introducing 'Whiskeynilla.' A smooth blend of comforting vanilla and the intriguing aroma of aged whiskey. Light it up and let the rugged serenity of the mountains fill your home. Each candle helps us restore our cherished national forests. #FallenTreeCandleCo #ScentOfNature
• •Your purchase has a purpose. With every Fallen Tree candle you light, you're not just creating a cozy atmosphere; you're helping us plant trees and restore our beautiful forests across the United States. Illuminate your home, heal the land. #CandlesWithACause #NationalForestFoundation
• •Breathe in the good stuff. Our candles are hand-poured in Colorado with 100% American-grown soy wax and phthalate-free fragrances for a clean, natural burn. Experience the difference of quality craftsmanship. #SoyCandles #Handmade
• •Embrace the crisp air and changing leaves with 'Harvest Tree.' This candle captures the refreshing essence of a walk through an autumn forest. The perfect companion for cozy nights in. #FallScents #AutumnVibes
• •We love hearing how our candles spark memories for you! Like one customer who said our scents reminded them of 'growing up in the pacific northwest.' What memories do our candles evoke for you? Share in the comments! #CustomerLove #ScentedMemories