Brand Tone

friendly, approachable, and enthusiastic

Brand Values

• •Customer Service Excellence
• •Curated Selection & Quality
• •Community & Culture
• •Authenticity & Storytelling
• •Supporting Local and Emerging Designers

Best Practices

• •Stay Authentic & Relatable: Use language that resonates with the streetwear community – be current but avoid forcing slang. Keep it genuine and approachable, like talking to a friend who's also into the scene.
• •Emphasize Community & Connection: Regularly include followers in the conversation (e.g., "What are you rocking today?", "Tag a mate who needs this"). Highlight customer experiences and collaborations. Refer to the team in a personal way.
• •Show, Don't Just Tell, Enthusiasm: Use emojis appropriately to convey excitement (🔥, 😎, ✨). Let the passion for the products and culture shine through in the wording.
• •Maintain a Helpful & Service-Oriented Voice: Even in promotional copy, reiterate the commitment to great service, fast shipping, and easy returns, as this is a key positive perception.
• •Keep it Visually Engaging & Concise (especially for social media): Pair strong visuals with short, punchy copy. Use relevant hashtags to increase visibility within the target audience. Break up longer text on the website with clear headings and bullet points.

Social Perception

Fashion-Conscious & Trendy

Copy Examples

• •Fresh drops just landed! 🔥 Level up your look with the latest heat from [Brand Name]. Cop 'em before they're gone! #FallenFront #StreetwearNZ
• •Your weekend fit? Sorted. ✅ Check out our new collection of [Product Category, e.g., hoodies, sneakers] – ultimate comfort meets street style. Shop now, link in bio! #OOTD #NZStyle
• •Big love to the FallenFront fam! ❤️ Thanks for all the support. We're stoked to bring you the best in streetwear. Got questions? Hit us up – we're always here to help! #CommunityLove #FallenFrontCrew
• •That feeling when your new [Brand Name] gear arrives. 😎 Experience next-level service and super-fast shipping when you shop with us. What are you waiting for? #HappyCustomers #StreetwearFashion
• •Newmarket, what's good? 👋 Swing by our flagship store at 210 Broadway – more than just a shop, it's a hub for style and good vibes. Come hang! #FallenFrontStore #AucklandStreetwear