Brand Tone

Proud, Authentic, Empathetic, Resilient, Elegant and Celebratory

Brand Values

• •Cultural Preservation & Celebration
• •Quality & Craftsmanship
• •Authenticity
• •Global Reach & Accessibility
• •Customer Satisfaction
• •Solidarity & Identity

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., proud, authentic, celebratory, resilient, elegant), and the "do's and don'ts" for language. Share this with anyone creating content.
• •Focus on Storytelling: Weave the narrative of Palestinian heritage, craftsmanship, and cultural significance into product descriptions, social media posts, and website content. Emphasize the "why" behind the products.
• •Use Evocative and Sensory Language: Describe the textures, colors, and artistry of the products (e.g., "gorgeous tatreez," "vibrant beauty," "intricate embroidery") to engage customers emotionally and highlight quality.
• •Maintain Authenticity: Ensure all claims about product origin, materials, and craftsmanship are accurate and transparent. Let the quality and cultural value speak for themselves.
• •Engage with and Reflect Customer Sentiment: Pay attention to how customers talk about the brand and its products in reviews and social media. Incorporate their language (e.g., "expression of solidarity," "pride in heritage") where appropriate to show understanding and connection.

Social Perception

Positive & Respected, Symbol of Cultural Pride, Advocate for Palestinian Craftsmanship, Reliable & Trustworthy, Associated with Solidarity.

Copy Examples

• •Headline: Wear Your Heritage. Discover Falastini. Body: Each stitch tells a story, each design a celebration. Explore our collection of authentic Palestinian thobes, keffiyehs, and handcrafted accessories – timeless tradition woven with a modern spirit. Shop now and carry the legacy.
• •Headline: The Art of Palestine, Delivered to Your Door. Body: From the heart of Palestine to your home, Falastini Brand brings you the finest handcrafted treasures. Experience the unmatched quality and vibrant beauty of tatreez embroidery and unique designs that have adorned generations. Discover the collection.
• •Headline: More Than Fashion. It's Falastini. Body: Embrace the spirit of Palestine with pieces that speak volumes. Our collections are a testament to enduring artistry and cultural pride. Find your unique expression of heritage today.
• •Social Media Post (with image of a beautifully embroidered dress): Caption: Elegance rooted in tradition. ✨ Our latest thobe design features intricate tatreez, handcrafted to perfection. A modern take on timeless Palestinian artistry, made to make you feel connected and proud. #FalastiniBrand #PalestinianTatreez #HeritageStyle #ModernTradition
• •Product Description Snippet (for a Keffiyeh): Text: The iconic Keffiyeh, a symbol of resilience and identity. Ours are crafted with care, honoring a rich heritage while offering timeless style. Wrap yourself in a story of culture and strength. Falastini Brand – authentic pieces that express solidarity.